“The Riskiest Thing Is To Take No Risks!”

Sat, Feb 11, 2012

Dry Cleaning Marketing

This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project.

I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered really big on a wall in his offices.

And Mark Zuckerburg is right. It is a huge risk not taking any risks. If you don’t take any risks, you can’t grow your business or your life. It’s all about risks.

When I was younger, I’d bet the farm (my house) on starting a business. I don’t do that anymore. I still risk everyday, but it’s always a risk that won’t break the bank. Most of the risks I take today are small ones. I like small risks.

In the business of dry cleaning, raising your prices is a risk. It’s scary thinking about taking that shirt price and raising it ten, twenty or thirty cents. It’s scary. I know you’re feeling a little anxiety right now just reading this. I am.

But if you don’t ever take a risk, you won’t grow your business or your life. Remember (if you can think this far back) when you first tried to ride a bike? It was scary. You tried and you fell a couple of time. Then you were able to go 5 yards without falling. Remember how weird you felt? You would of never been able to ride with your friends and siblings if you didn’t give bike riding a try. So with that peer pressure, you tried and overcame your fear of getting on that bike and riding it.

The same goes with business. Take a calculated risk. Raise your prices 1% and see what happens. I can tell you this, you won’t have a mass exodus of customers. They will all stay. Try some of the marketing ideas that I talk about throughout this blog. Go search after reading this and find one idea and start working on it today. Can you do that for yourself? Because if you don’t start taking some risks right now in your business, you’ll probably fail. It won’t happen overnight, but over time you’ll start to lose revenue.

Risk taking is not a risk. NOT taking risks is the riskiest non action task you can do. So get off your arse and make it happen.

Comment down below and tell me what risk your going to take today! I look forward to your comments.

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