Tag Archive | "teach dry cleaners"

Bootstrapping: The Dry Cleaner Way

Friday, September 3, 2010

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The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done.  Here is Guy’s bootstrapping article… […]

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How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!

Tuesday, July 20, 2010

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I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are […]

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Always Make Your Customers Feel Like The Most Important Person In The World!

Tuesday, July 13, 2010

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It doesn’t matter if they’re your biggest or smallest customers.  The smallest one should be treated like the biggest one.  Why?  Why not?  And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately.  You should […]

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As A Dry Cleaner, You MUST Learn Direct Response Marketing!

Tuesday, July 13, 2010

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What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something […]

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Are You A Dry Cleaning Whiner? I was!

Saturday, July 10, 2010

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I used to blame everything and everybody but myself for my failure in this business. I felt sorry for myself. I used to throw a “pity” party most every day. “Poor me. Why me? Won’t someone help me.”  That used to be my self talk. I was going through a divorce, so I blamed that. […]

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Did George Washington Chop Down A Cherry Tree?

Saturday, July 3, 2010

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George Washington as a child, according to the writing of Mason Locke Weems, is believed to have chopped down a cherry tree. Is the tale legend or fact? Tradition has it that George Washington, America’s first president, chopped down a cherry tree in his youth. The incident may have been the concoction of an ex-parson […]

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Sell Your Dry Cleaning Customers Something Else!

Tuesday, June 22, 2010

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You have a customer that you’ve spent a lot of time and money to acquire.  They are doing business with you because they trust you.  If they trust you—the most important thing in your relationship—they will buy whatever you have to sell. In my own dry cleaning pick-up and delivery business I finally sold my […]

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What Is Your Unique Selling Point or USP?

Friday, April 30, 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes your dry cleaning company’s uniqueness.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d like to […]

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Is A Hand-Written Thank You Note A Dinosaur?

Tuesday, April 27, 2010

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The “hand-written” thank you note is a dinosaur. Practically nobody uses it any more. With cell phones, iPhone’s, Blackberries and the Internet, most of our communication is instant. Sometimes things work better if they are done the old fashion way. The handwritten thank you note is one of them. When is the last time you […]

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I Just Bought Allan Katz’s Dry Cleaning Marketing Company

Friday, April 23, 2010

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Watch this video and find out what this is all about. Down below is that link to get the LOWEST price you’ve every seen and will ever see with Allan’s Ultimate Marketing System for dry cleaners: http://nodoorknockingroutemagic.com/uploads/KatzUltimateSalesLetter_-_Katz_List.pdf Hope you become a part of the Colosi Group!

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