Tag Archive | "teach dry cleaners"
Does Your Dry Cleaning Business Have A USP?
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes how your dry cleaning business is unique. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]
Continue reading...Dry Cleaner: Your Smile Can Make You Money!
Monday, October 25, 2010
SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]
Continue reading...Dry Cleaners: How To Get A Google Places Reviews
Wednesday, October 13, 2010
Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 [...]
Continue reading...Dry Cleaner Creative Financing
Sunday, September 26, 2010
One of my member’s, Kris Anderson of Greener Dry Cleaner in Sydney, Australia, sent me a story of how he purchased a dry cleaner with NO money down and how he made $115,000 within a year. Owning your own dry cleaner is the only way to go. Mostly for the simple reason you get to [...]
Continue reading...Dry Cleaners: Google Places Update
Saturday, September 25, 2010
Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE! You can pay for parts of it, but essentially it’s free. [...]
Continue reading...Dry Cleaners: Do You Use Direct Response Marketing?
Thursday, September 16, 2010
What is direct response marketing? It’s not an ad without a way to contact you. Those ads are called institutional ads and they are for large companies like Coca Cola and American Express. You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]
Continue reading...Bootstrapping: The Dry Cleaner Way
Friday, September 3, 2010
The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done. Here is Guy’s bootstrapping article… [...]
Continue reading...How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!
Tuesday, July 20, 2010
I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are [...]
Continue reading...Always Make Your Customers Feel Like The Most Important Person In The World!
Tuesday, July 13, 2010
It doesn’t matter if they’re your biggest or smallest customers. The smallest one should be treated like the biggest one. Why? Why not? And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately. You should [...]
Continue reading...As A Dry Cleaner, You MUST Learn Direct Response Marketing!
Tuesday, July 13, 2010
What is direct response marketing? It’s not an ad without a way to contact you. Those ads are called institutional ads and they are for large companies like Coca Cola and American Express. You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]
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- Bernie From South Joisey
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- What Did I Learn From Steve Jobs
- The world of achievement has always belonged to the optimist. – J. Harold Wilkins
- Everyone Who Got Where He Is Had To Begin Where He Was. – Robert Louis Stevenson
- Do You Have A Big Bold Guarantee?
- How Can Your Name Get Your Dry Cleaners New Customers?
Thursday, December 16, 2010
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