Tag Archive | "teach dry cleaners"

How To Find Success In The Dry Cleaning Business

Saturday, April 9, 2016

0 Comments

First of all, let’s define success. I think success is all about lifestyle. There are those that make lots of money, but they are stuck with the golden handcuffs of working for someone else. You and I work for ourselves. We don’t answer to anybody or anyone. We can take off anytime we want without […]

Continue reading...

Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

Monday, April 21, 2014

0 Comments

And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

Continue reading...

How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

Friday, November 15, 2013

0 Comments

What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

Continue reading...

Life Isn’t About Finding Yourself. Life Is About Creating Yourself.

Friday, November 9, 2012

0 Comments

You’re a dry cleaner. So what does this have to do with you? I think…lots! Let me explain. You are a business owner. You are tough. You get paid after all of your employee’s and suppliers get paid. You just can’t wander around finding your business, you’ve got to create it. How do you create […]

Continue reading...

Does Your Dry Cleaning Business Have A USP?

Thursday, December 16, 2010

4 Comments

Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d […]

Continue reading...

Dry Cleaner: Your Smile Can Make You Money!

Monday, October 25, 2010

1 Comment

SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, […]

Continue reading...

Dry Cleaners: How To Get A Google Places Reviews

Wednesday, October 13, 2010

0 Comments

Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 […]

Continue reading...

Dry Cleaner Creative Financing

Sunday, September 26, 2010

2 Comments

One of my member’s, Kris Anderson of Greener Dry Cleaner in Sydney, Australia, sent me a story of how he purchased a dry cleaner with NO money down and how he made $115,000 within a year. Owning your own dry cleaner is the only way to go. Mostly for the simple reason you get to […]

Continue reading...

Dry Cleaners: Google Places Update

Saturday, September 25, 2010

0 Comments

Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE!  You can pay for parts of it, but essentially it’s free. […]

Continue reading...

Dry Cleaners: Do You Use Direct Response Marketing?

Thursday, September 16, 2010

0 Comments

What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something […]

Continue reading...