Dry Cleaning Marketing

Are You Doing Business With The Right Kind Of Customer

This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess [...]

Do You Have A Big Bold Guarantee?

If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]

Have You Ever Hit Rock Bottom? I Did.

My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]

The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers

If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]

Dry Cleaners: Simple Ideas For Your Website

Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!

Your Personal Credo

What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1)     I never make excuses. It’s my fault, good or bad. 2)     I constantly strive to increase [...]

Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?

It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]

Does Your Dry Cleaning Business Have A USP?

Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]

Article In Cleaner & Launderer October 2010

Download PDF of article here.

November 2010 Article In Cleaner & Launderer