Tag Archive | "mobile dry cleaning"

What Is Your Biggest Customer Service Problem?  

Wednesday, July 13, 2016

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Problem is not a word I like to use. I like to say, “opportunity” or “challenge”, but I’m saying PROBLEM here so that there is no mistake in what I’m asking you. What is your Biggest Customer Service Problem at the counter, on the phone, or from your delivery guy (and I mean you ladies […]

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How To Find Success In The Dry Cleaning Business

Saturday, April 9, 2016

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First of all, let’s define success. I think success is all about lifestyle. There are those that make lots of money, but they are stuck with the golden handcuffs of working for someone else. You and I work for ourselves. We don’t answer to anybody or anyone. We can take off anytime we want without […]

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10 Business Building Tools For Your Dry Cleaning Business!

Wednesday, December 23, 2015

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Who should be taking care of the marketing of your dry cleaning business? Should you pass it off to one of your employees? How about an advertising agency? Or your Valpak rep? You the owner should be orchestrating all of your marketing and advertising—NO one else! This is the most important job you have in […]

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How To Use “More Than Money Back” GUARANTEES To Get & Keep Customers!

Wednesday, October 14, 2015

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And I’m not talking about those “wimpy” limited guarantees either. I’m talking about GUARANTEES with some pizzazz and bite to them. The primary purpose of a GUARANTEE is to take away the risk of doing business with your dry cleaner. You goal is to pave the way for hesitant prospective customers to easily start doing […]

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The Five Key Principles For Maximizing Referrals & Customer Retention!

Tuesday, September 1, 2015

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These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]

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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

Monday, April 21, 2014

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And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

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What Do You Want To Accomplish In 2014 With Your Residential Delivery Route?

Tuesday, December 17, 2013

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Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more route customers? Whatever you want to do, I’ll give you some great ideas in this article. First of […]

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If You Were Competing With Yourself, What Would You Do?

Thursday, November 7, 2013

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What things would you change? How would you change them? And how fast would you put those ideas into action? It’s a very good question, “If you were competing with yourself, what would you do?”—isn’t it? This is how the best dry cleaners get better. It’s how they stay leap years ahead of their competition. […]

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How To Get Consistent Referrals With A Referral Rewards Program.

Saturday, October 26, 2013

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You can’t just hope you’re going to get referrals. You’ve got to put together a plan and to orchestrate them. You’ve got to have a Referral Rewards Program in place. Referred customers are better customers than those that come in through an advertisement. They are referred by an existing customer that is very happy with […]

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If You Don’t Jump On The Technology Train, You’re Dry Cleaning Business Is Going To Be Left In The Dust!

Sunday, August 18, 2013

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So what can you do to get up to speed in this new, bright, business world of technology? The first thing that you must do is embrace it. Don’t scoff at it. Don’t curse it. Don’t blame it. Just convince yourself of this exciting new era of technology and jump on the bandwagon and start […]

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