Tag Archive | "marketing of their dry cleaning business"
“Never Stop Learning.” – Anonymous
This is your Friday QuoteLesson Most college graduates think that once they’re done with college, they’re done learning. Not the case as you and I both know. It’s where the learning is just really beginning. Try to remember what you learned up until graduation from college (I didn’t graduate, so I have to remember up [...]
Continue reading...Filling In Your Route With Customers
Friday, April 27, 2012
What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s [...]
Continue reading...Groupon: Yes or No For Dry Cleaners
Monday, February 20, 2012
Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re [...]
Continue reading...Done Is Better Than Perfect
Friday, February 3, 2012
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...What Is Your Irresistable Offer?
Tuesday, January 17, 2012
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]
Continue reading...What Did I Learn From Steve Jobs
Thursday, November 3, 2011
As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]
Continue reading...Do You Have A Big Bold Guarantee?
Thursday, August 18, 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...Are You Doing All That You Can For Your Dry Cleaning Business?
Friday, February 4, 2011
You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]
Continue reading...Have You Ever Hit Rock Bottom? I Did.
Tuesday, February 1, 2011
My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]
Continue reading...The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers
Monday, January 31, 2011
If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]
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- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
Friday, May 4, 2012
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