Tag Archive | "marketing of their dry cleaning business"

How To Get 52% More Counter Customers WITHOUT Breaking The Bank

Monday, October 17, 2016

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  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

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What Is Your Biggest Customer Service Problem?  

Wednesday, July 13, 2016

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Problem is not a word I like to use. I like to say, “opportunity” or “challenge”, but I’m saying PROBLEM here so that there is no mistake in what I’m asking you. What is your Biggest Customer Service Problem at the counter, on the phone, or from your delivery guy (and I mean you ladies […]

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How To Find Success In The Dry Cleaning Business

Saturday, April 9, 2016

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First of all, let’s define success. I think success is all about lifestyle. There are those that make lots of money, but they are stuck with the golden handcuffs of working for someone else. You and I work for ourselves. We don’t answer to anybody or anyone. We can take off anytime we want without […]

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Find Out The ONLY 2 Ways To Build A Concentrated Residential Route!

Monday, March 14, 2016

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There are many, many ways to get route customers. There’s your website, PPC, blogging, flyers, mailers, referral programs, your van, coupons, converting at the counter, newspaper, radio, TV, Cable, door hangers, telemarketing (in some parts of the country), newsletter, celebrity endorsement, ValPak (shared mailings), EDDM, new mover mailers, sell a coupon book, fundraising, postcards, post-it’s, […]

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Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

Thursday, January 14, 2016

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Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

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10 Business Building Tools For Your Dry Cleaning Business!

Wednesday, December 23, 2015

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Who should be taking care of the marketing of your dry cleaning business? Should you pass it off to one of your employees? How about an advertising agency? Or your Valpak rep? You the owner should be orchestrating all of your marketing and advertising—NO one else! This is the most important job you have in […]

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The Five Key Principles For Maximizing Referrals & Customer Retention!

Tuesday, September 1, 2015

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These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]

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EDDM

Tuesday, July 14, 2015

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How To Use EDDM To Market Your Dry Cleaners! Every Door Direct Mail –USPS   If you don’t know anything about it, EDDM (Every Door Direct Mail) is a way to mail to postal routes very CHEAP! The going rate right now is about 18.5 cents per mailing piece. EDDM is great for marketing your route […]

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17 Ways To Make Your Phone Ring With Route Customers

Wednesday, March 18, 2015

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Take one or two of these ideas and put them to use in your dry cleaning business and see what happens. The more ways you can get route customers, the better. Having only one marketing method is dangerous. If you have 4 or 5 ways to get customers and have them on autopilot, you’re on […]

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5 Eye-Opening Ideas About Customer Service You Ought To Know!

Monday, March 16, 2015

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If properly handled, some customer service situations can not only keep a customer, but also turn him or her into a raving fan. And you know what raving fans do? They blabber all about your business to their neighbors, friends and family. And you and I both know that referred customers are the best kind […]

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