Tag Archive | "marketing of their dry cleaning business"
Done Is Better Than Perfect
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...What Is Your Irresistable Offer?
Tuesday, January 17, 2012
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]
Continue reading...What Did I Learn From Steve Jobs
Thursday, November 3, 2011
As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]
Continue reading...Do You Have A Big Bold Guarantee?
Thursday, August 18, 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...Are You Doing All That You Can For Your Dry Cleaning Business?
Friday, February 4, 2011
You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]
Continue reading...Have You Ever Hit Rock Bottom? I Did.
Tuesday, February 1, 2011
My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]
Continue reading...The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers
Monday, January 31, 2011
If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]
Continue reading...Dry Cleaners: Simple Ideas For Your Website
Friday, December 31, 2010
Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!
Continue reading...Your Personal Credo
Thursday, December 23, 2010
What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1) I never make excuses. It’s my fault, good or bad. 2) I constantly strive to increase [...]
Continue reading...Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?
Thursday, December 16, 2010
It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]
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- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- Are You Doing Business With The Right Kind Of Customer
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Get Your Dry Cleaning Customers Eating Out Of Your Hands Too!
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- Solacole: How do I buy your book, Amazon account is not avai...
- Greg: Cole, Looks like you gave us your info and you're...
- Solacole: Hi Greg, Thanks for you touching and aggressive...
- Greg: Jim, RAISE YOUR PRICES NOW!! Nobody will even not...
- jim: Hi Greg, Me and my wife have struggled with this ...
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
- Are You Doing Business With The Right Kind Of Customer
- 12 Things Happy People Do Differently
- What Did I Learn From Steve Jobs
- The world of achievement has always belonged to the optimist. – J. Harold Wilkins
- Everyone Who Got Where He Is Had To Begin Where He Was. – Robert Louis Stevenson
- Do You Have A Big Bold Guarantee?
- How Can Your Name Get Your Dry Cleaners New Customers?
Friday, February 3, 2012
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