First, let’s define what a working postcard campaign is and what is not. If your mailing costs you $100 and you net one really good route customer, one that generates $100/month in revenue for you, is that $100 to acquire that customer worth it? I’d say yes–wouldn’t you? Now, if you printed the dry cleaning [...]
Continue reading...Wednesday, January 6, 2010
Do Dry Cleaning Postcards Work? Yes and No! They work if you set them up right and you mail them to the right lists. My members and I mail dry cleaning postcards within our routes. We use them to fill in after we’ve done a bag drop. Those prospects might have a neighbor that uses [...]
Continue reading...Tuesday, December 15, 2009
This is the time of the year when you start to think about next year. Did you set goals in 2009 for 2010? If you did, you don’t need to read this post. If you didn’t, you need to set goals for your dry cleaner marketing, advertising, referral getting, customer service and everything else in [...]
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Tuesday, July 13, 2010
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