Tag Archive | "Dry Cleaning Marketing"

What Is Your Irresistable Offer?

Tuesday, January 17, 2012

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First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]

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Are You Doing Business With The Right Kind Of Customer

Friday, January 13, 2012

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This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess [...]

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What Did I Learn From Steve Jobs

Thursday, November 3, 2011

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As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]

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Do You Have A Big Bold Guarantee?

Thursday, August 18, 2011

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If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]

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Google Places: How To Get 16 Postive Reviews

Tuesday, April 5, 2011

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This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As [...]

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The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers

Monday, January 31, 2011

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If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]

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Dry Cleaners: Simple Ideas For Your Website

Friday, December 31, 2010

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Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!

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Your Personal Credo

Thursday, December 23, 2010

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What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1)     I never make excuses. It’s my fault, good or bad. 2)     I constantly strive to increase [...]

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Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?

Thursday, December 16, 2010

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It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]

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Does Your Dry Cleaning Business Have A USP?

Thursday, December 16, 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]

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