Tag Archive | "dry cleaning franchise"

Dry Cleaners: How To Get A Google Places Reviews

Wednesday, October 13, 2010

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Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 […]

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Dry Cleaners: Creative Mailings

Wednesday, August 25, 2010

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Watch this video and you’ll get some great ideas for creative and effective mailings to get route customers for your dry cleaning business:

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Get Your Dry Cleaning Route Customers Involved Through Your Blog

Sunday, August 22, 2010

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How are you engaging your customers? I use my blog as one of my tools. You can’t believe the comments I get from putting recipes on my blog. It doesn’t have to be recipes. What do you enjoy doing? Get a Flip-It Video Camera or use your smart phone like I did in this video. […]

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Are You Actively Converting Your Counter Customers To Route Customers?

Wednesday, August 18, 2010

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First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, […]

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My Graveyard Of Marketing & Advertising Ideas

Friday, July 23, 2010

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I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to […]

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Are You The CMO Of Your Dry Cleaning Business?

Wednesday, July 21, 2010

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Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open […]

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How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!

Tuesday, July 20, 2010

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I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are […]

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Always Make Your Customers Feel Like The Most Important Person In The World!

Tuesday, July 13, 2010

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It doesn’t matter if they’re your biggest or smallest customers.  The smallest one should be treated like the biggest one.  Why?  Why not?  And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately.  You should […]

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Do Dry Cleaning Post Cards Work?

Tuesday, July 13, 2010

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First, let’s define what a working postcard campaign is and what is not.  If your mailing costs you $100 and you net one really good route customer, one that generates $100/month in revenue for you, is that $100 to acquire that customer worth it? I’d say yes–wouldn’t you? Now, if you printed the dry cleaning […]

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As A Dry Cleaner, You MUST Learn Direct Response Marketing!

Tuesday, July 13, 2010

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What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something […]

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