Tag Archive | "dry cleaning customers"

Are You The CMO Of Your Dry Cleaning Business?

Wednesday, July 21, 2010

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Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open […]

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Are You A Dry Cleaning Whiner? I was!

Saturday, July 10, 2010

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I used to blame everything and everybody but myself for my failure in this business. I felt sorry for myself. I used to throw a “pity” party most every day. “Poor me. Why me? Won’t someone help me.”  That used to be my self talk. I was going through a divorce, so I blamed that. […]

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What Can You Do During Those Slow Weeks?

Tuesday, July 6, 2010

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Is this 4th of July week one of your slowest? It’s mine. Christmas week is another slow week. But I don’t mind. Why? Because this gives me a chance to rest and reflect on what I need to do to make this slow week what my best week is now. So what do you have […]

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Did George Washington Chop Down A Cherry Tree?

Saturday, July 3, 2010

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George Washington as a child, according to the writing of Mason Locke Weems, is believed to have chopped down a cherry tree. Is the tale legend or fact? Tradition has it that George Washington, America’s first president, chopped down a cherry tree in his youth. The incident may have been the concoction of an ex-parson […]

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Dry Cleaners: Another Van Design–Mine!

Friday, July 2, 2010

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Here’s another dry cleaner van design. It’s mine. One the back as you can see, there is a number you can call to find out more. It’s 585-234-4400. Call it and find out what I say. You should automate your marketing like I do so that everything is consistent. The sales message is always the […]

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What Is Your Unique Selling Point or USP?

Friday, April 30, 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes your dry cleaning company’s uniqueness.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d like to […]

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Get Your Dry Cleaning Customers Eating Out Of Your Hands Too!

Tuesday, March 9, 2010

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Get your dry cleaning business customers eating out of your hands too–how? Most dry cleaners underestimate the value of their customer base. How do I know that? Because you only sell them dry cleaning and nothing else. Once you have a customer that loves and trusts you, you can sell them most anything. I have […]

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A Customer Loyalty Lesson To Learn From Johnny The Bagboy

Wednesday, December 30, 2009

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What could you learn from a supermarket bagbog? Lots, I’ve found out. Watch this short little 3 minute movie and let me know how you like it. How can you use Johnny’s inspiration to help you in your dry cleaning business this year? I’ve been a collector of quotes for over 35 years. I have […]

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