Tag Archive | "dry cleaning customers"

If You Were Competing With Yourself, What Would You Do?

Thursday, November 7, 2013

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What things would you change? How would you change them? And how fast would you put those ideas into action? It’s a very good question, “If you were competing with yourself, what would you do?”—isn’t it? This is how the best dry cleaners get better. It’s how they stay leap years ahead of their competition. […]

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Your Personal Credo

Thursday, December 23, 2010

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What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1)     I never make excuses. It’s my fault, good or bad. 2)     I constantly strive to increase […]

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Does Your Dry Cleaning Business Have A USP?

Thursday, December 16, 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d […]

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Article In Cleaner & Launderer October 2010

Wednesday, November 10, 2010

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Download PDF of article here.

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Dry Cleaner: Your Smile Can Make You Money!

Monday, October 25, 2010

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SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, […]

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A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

Monday, October 18, 2010

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A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. […]

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Dry Cleaners: How To Get A Google Places Reviews

Wednesday, October 13, 2010

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Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 […]

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Dry Cleaner: Do You Play The “Blame Game”?

Friday, September 17, 2010

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Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the […]

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Get Your Dry Cleaning Route Customers Involved Through Your Blog

Sunday, August 22, 2010

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How are you engaging your customers? I use my blog as one of my tools. You can’t believe the comments I get from putting recipes on my blog. It doesn’t have to be recipes. What do you enjoy doing? Get a Flip-It Video Camera or use your smart phone like I did in this video. […]

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Are You Actively Converting Your Counter Customers To Route Customers?

Wednesday, August 18, 2010

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First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, […]

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