Tag Archive | "dry cleaning customers"
Your Personal Credo
What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1) I never make excuses. It’s my fault, good or bad. 2) I constantly strive to increase [...]
Continue reading...Does Your Dry Cleaning Business Have A USP?
Thursday, December 16, 2010
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes how your dry cleaning business is unique. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]
Continue reading...Article In Cleaner & Launderer October 2010
Wednesday, November 10, 2010
Download PDF of article here.
Continue reading...Dry Cleaner: Your Smile Can Make You Money!
Monday, October 25, 2010
SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]
Continue reading...A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!
Monday, October 18, 2010
A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. [...]
Continue reading...Dry Cleaners: How To Get A Google Places Reviews
Wednesday, October 13, 2010
Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 [...]
Continue reading...Dry Cleaner: Do You Play The “Blame Game”?
Friday, September 17, 2010
Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the [...]
Continue reading...Get Your Dry Cleaning Route Customers Involved Through Your Blog
Sunday, August 22, 2010
How are you engaging your customers? I use my blog as one of my tools. You can’t believe the comments I get from putting recipes on my blog. It doesn’t have to be recipes. What do you enjoy doing? Get a Flip-It Video Camera or use your smart phone like I did in this video. [...]
Continue reading...Are You Actively Converting Your Counter Customers To Route Customers?
Wednesday, August 18, 2010
First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, [...]
Continue reading...Are You The CMO Of Your Dry Cleaning Business?
Wednesday, July 21, 2010
Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open [...]
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- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
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- I Feel Like Shit!
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- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
Thursday, December 23, 2010
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