Tag Archive | "dry cleaning companies"

Dry Cleaner: Do You Play The “Blame Game”?

Friday, September 17, 2010

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Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the […]

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Are You Actively Converting Your Counter Customers To Route Customers?

Wednesday, August 18, 2010

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First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, […]

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Do Dry Cleaning Post Cards Work?

Tuesday, July 13, 2010

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First, let’s define what a working postcard campaign is and what is not.  If your mailing costs you $100 and you net one really good route customer, one that generates $100/month in revenue for you, is that $100 to acquire that customer worth it? I’d say yes–wouldn’t you? Now, if you printed the dry cleaning […]

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Dry Cleaning Marketing Success Is A Recipe

Thursday, December 24, 2009

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I tried 17 different versions of my bag drop before I got it to work.

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