Tag Archive | "dry cleaning business"
Are You Doing All That You Can For Your Dry Cleaning Business?
You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]
Continue reading...Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?
Thursday, December 16, 2010
It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]
Continue reading...Does Your Dry Cleaning Business Have A USP?
Thursday, December 16, 2010
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes how your dry cleaning business is unique. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]
Continue reading...Article In Cleaner & Launderer October 2010
Wednesday, November 10, 2010
Download PDF of article here.
Continue reading...Dry Cleaners: How To Get A Google Places Reviews
Wednesday, October 13, 2010
Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 [...]
Continue reading...Dry Cleaner Creative Financing
Sunday, September 26, 2010
One of my member’s, Kris Anderson of Greener Dry Cleaner in Sydney, Australia, sent me a story of how he purchased a dry cleaner with NO money down and how he made $115,000 within a year. Owning your own dry cleaner is the only way to go. Mostly for the simple reason you get to [...]
Continue reading...Dry Cleaners: Google Places Update
Saturday, September 25, 2010
Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE! You can pay for parts of it, but essentially it’s free. [...]
Continue reading...Dry Cleaner: Do You Play The “Blame Game”?
Friday, September 17, 2010
Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the [...]
Continue reading...Dry Cleaners: Do You Use Direct Response Marketing?
Thursday, September 16, 2010
What is direct response marketing? It’s not an ad without a way to contact you. Those ads are called institutional ads and they are for large companies like Coca Cola and American Express. You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]
Continue reading...Bootstrapping: The Dry Cleaner Way
Friday, September 3, 2010
The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done. Here is Guy’s bootstrapping article… [...]
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- Do You Have A Big Bold Guarantee?
- How Can Your Name Get Your Dry Cleaners New Customers?
Friday, February 4, 2011
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