Tag Archive | "dry cleaning associations"
Bootstrapping: The Dry Cleaner Way
The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done. Here is Guy’s bootstrapping article… [...]
Continue reading...Dry Cleaners: Creative Mailings
Wednesday, August 25, 2010
Watch this video and you’ll get some great ideas for creative and effective mailings to get route customers for your dry cleaning business:
Continue reading...Dry Cleaner Couponing – Good or Bad?
Wednesday, August 25, 2010
Watch this video and decide for yourself.
Continue reading...Get Your Dry Cleaning Route Customers Involved Through Your Blog
Sunday, August 22, 2010
How are you engaging your customers? I use my blog as one of my tools. You can’t believe the comments I get from putting recipes on my blog. It doesn’t have to be recipes. What do you enjoy doing? Get a Flip-It Video Camera or use your smart phone like I did in this video. [...]
Continue reading...My Graveyard Of Marketing & Advertising Ideas
Friday, July 23, 2010
I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to [...]
Continue reading...Are You The CMO Of Your Dry Cleaning Business?
Wednesday, July 21, 2010
Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open [...]
Continue reading...How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!
Tuesday, July 20, 2010
I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are [...]
Continue reading...Always Make Your Customers Feel Like The Most Important Person In The World!
Tuesday, July 13, 2010
It doesn’t matter if they’re your biggest or smallest customers. The smallest one should be treated like the biggest one. Why? Why not? And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately. You should [...]
Continue reading...Do Dry Cleaning Post Cards Work?
Tuesday, July 13, 2010
First, let’s define what a working postcard campaign is and what is not. If your mailing costs you $100 and you net one really good route customer, one that generates $100/month in revenue for you, is that $100 to acquire that customer worth it? I’d say yes–wouldn’t you? Now, if you printed the dry cleaning [...]
Continue reading...Are You A Dry Cleaning Whiner? I was!
Saturday, July 10, 2010
I used to blame everything and everybody but myself for my failure in this business. I felt sorry for myself. I used to throw a “pity” party most every day. “Poor me. Why me? Won’t someone help me.” That used to be my self talk. I was going through a divorce, so I blamed that. [...]
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- Are You Afraid To Raise Your Prices?
- Are You Doing Business With The Right Kind Of Customer
- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Are You The CMO Of Your Dry Cleaning Business?
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don't Canablize It!
- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
Friday, September 3, 2010
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