Tag Archive | "dry cleaning associations"

Article In Cleaner & Launderer October 2010

Wednesday, November 10, 2010

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Download PDF of article here.

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Dry Cleaners: Google Places Update

Saturday, September 25, 2010

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Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE!  You can pay for parts of it, but essentially it’s free. […]

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Dry Cleaners: Do You Use Direct Response Marketing?

Thursday, September 16, 2010

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What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something […]

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Bootstrapping: The Dry Cleaner Way

Friday, September 3, 2010

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The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done.  Here is Guy’s bootstrapping article… […]

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Dry Cleaners: Creative Mailings

Wednesday, August 25, 2010

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Watch this video and you’ll get some great ideas for creative and effective mailings to get route customers for your dry cleaning business:

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Dry Cleaner Couponing – Good or Bad?

Wednesday, August 25, 2010

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Watch this video and decide for yourself.

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Get Your Dry Cleaning Route Customers Involved Through Your Blog

Sunday, August 22, 2010

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How are you engaging your customers? I use my blog as one of my tools. You can’t believe the comments I get from putting recipes on my blog. It doesn’t have to be recipes. What do you enjoy doing? Get a Flip-It Video Camera or use your smart phone like I did in this video. […]

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My Graveyard Of Marketing & Advertising Ideas

Friday, July 23, 2010

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I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to […]

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Are You The CMO Of Your Dry Cleaning Business?

Wednesday, July 21, 2010

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Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open […]

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How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!

Tuesday, July 20, 2010

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I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are […]

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