Tag Archive | "dry cleaning associations"

7 Skill Sets You MUST Have (Or Develop) To Be Really Successful As A Dry Cleaner!

Wednesday, February 19, 2014

3 Comments

You must master these skills. They can be learned. They have nothing to do with dry cleaning. Let’s get going. Surprisingly, none of these skills have anything to do with how to press a shirt or how to fix one of your machines. In fact, if you know how to do these things and can’t […]

Continue reading...

Personality Marketing Extreme

Sunday, August 5, 2012

2 Comments

As you know, I promote using your personality in the marketing of your dry cleaners. What are some ways you can do that? First, put your picture in everything including all your advertising, all your correspondence, all your emails and everything you can think of. Shooting video with your personality tells your customers and future […]

Continue reading...

Beautiful Van Seat Covers For Dry Cleaners

Monday, June 11, 2012

0 Comments

As you might know, I’m a stickler for the inside and outside of my delivery van’s being clean and looking good. If you’re like most of us dry cleaners, your seats get worn out by going in and out of your van over 100 times a day. And it looks terrible then that happens. I […]

Continue reading...

Groupon: Yes or No For Dry Cleaners

Monday, February 20, 2012

0 Comments

 Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re […]

Continue reading...

Done Is Better Than Perfect

Friday, February 3, 2012

0 Comments

This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better […]

Continue reading...

Have You Ever Hit Rock Bottom? I Did.

Tuesday, February 1, 2011

9 Comments

My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my […]

Continue reading...

The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers

Monday, January 31, 2011

3 Comments

If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can […]

Continue reading...

Your Personal Credo

Thursday, December 23, 2010

0 Comments

What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1)     I never make excuses. It’s my fault, good or bad. 2)     I constantly strive to increase […]

Continue reading...

Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?

Thursday, December 16, 2010

0 Comments

It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. […]

Continue reading...

Does Your Dry Cleaning Business Have A USP?

Thursday, December 16, 2010

4 Comments

Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d […]

Continue reading...