Tag Archive | "dry cleaning associations"
Groupon: Yes or No For Dry Cleaners
Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re [...]
Continue reading...Done Is Better Than Perfect
Friday, February 3, 2012
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...Have You Ever Hit Rock Bottom? I Did.
Tuesday, February 1, 2011
My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]
Continue reading...The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers
Monday, January 31, 2011
If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]
Continue reading...Your Personal Credo
Thursday, December 23, 2010
What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1) I never make excuses. It’s my fault, good or bad. 2) I constantly strive to increase [...]
Continue reading...Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?
Thursday, December 16, 2010
It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]
Continue reading...Does Your Dry Cleaning Business Have A USP?
Thursday, December 16, 2010
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes how your dry cleaning business is unique. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]
Continue reading...Article In Cleaner & Launderer October 2010
Wednesday, November 10, 2010
Download PDF of article here.
Continue reading...Dry Cleaners: Google Places Update
Saturday, September 25, 2010
Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE! You can pay for parts of it, but essentially it’s free. [...]
Continue reading...Dry Cleaners: Do You Use Direct Response Marketing?
Thursday, September 16, 2010
What is direct response marketing? It’s not an ad without a way to contact you. Those ads are called institutional ads and they are for large companies like Coca Cola and American Express. You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]
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- Are You Afraid To Raise Your Prices?
- Are You Doing Business With The Right Kind Of Customer
- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Are You The CMO Of Your Dry Cleaning Business?
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don't Canablize It!
- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
Monday, February 20, 2012
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