Tag Archive | "dry cleaning advertising"

How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

Friday, November 15, 2013

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What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

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How To Get Consistent Referrals With A Referral Rewards Program.

Saturday, October 26, 2013

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You can’t just hope you’re going to get referrals. You’ve got to put together a plan and to orchestrate them. You’ve got to have a Referral Rewards Program in place. Referred customers are better customers than those that come in through an advertisement. They are referred by an existing customer that is very happy with […]

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I Reprimanded A Priest. I Didn’t Return A Billionaire’s Calls. Find Out Why!

Tuesday, March 26, 2013

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This post is on the power of an effective HEADLINE. All of your advertising should start with a headline and a sub-headline (just like this). What did the priest do that ticked me off? And why didn’t I call that billionaire back—twice? Keep reading! Let me tell you about the billionaire first and then the […]

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Don’t Be Boring In Your Dry Cleaning Business!

Wednesday, January 16, 2013

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Do you like boring? I don’t either. Get the boring out of your dry cleaning business NOW! Think about the businesses that make you excited to do business with them? They put you in a buying mood, don’t they? What can you do to your dry cleaning business to make it exciting and entertaining? What […]

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How Much Are You Willing To Pay For A Route Customer? Counter Customer?

Thursday, November 15, 2012

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And how do you base your decision on what to pay for a customer? Or are you WAG’ing* it? Let’s say that I’m in the business of selling dry cleaning customers. And you want 30 route customers per month and 75 counter customers per month. What would you be willing to pay to get those […]

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Life Isn’t About Finding Yourself. Life Is About Creating Yourself.

Friday, November 9, 2012

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You’re a dry cleaner. So what does this have to do with you? I think…lots! Let me explain. You are a business owner. You are tough. You get paid after all of your employee’s and suppliers get paid. You just can’t wander around finding your business, you’ve got to create it. How do you create […]

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The Worst Mistake Is To NOT Make Any!

Friday, November 2, 2012

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If you are always afraid and play it safe, you won’t get anywhere in life and in business. As dry cleaners, we are business owners. As a business owner, it is our job to try out new things in our businesses. Most of the new things we try, just plain out don’t work. It’s depressing. […]

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Personality Marketing Extreme

Sunday, August 5, 2012

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As you know, I promote using your personality in the marketing of your dry cleaners. What are some ways you can do that? First, put your picture in everything including all your advertising, all your correspondence, all your emails and everything you can think of. Shooting video with your personality tells your customers and future […]

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“Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt

Thursday, May 10, 2012

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Friday QuoteLesson This is a good one. Do you control you or does some other person, company, circumstance or whatever? Are you in control of who you are, what you do and what you stand for? I am. I decided a long time ago that it was my fault. If I succeed, it’s my fault. […]

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Filling In Your Route With Customers

Friday, April 27, 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s […]

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