Dry Cleaning Marketing

Article In Cleaner & Launderer October 2010

Download PDF of article here.

November 2010 Article In Cleaner & Launderer

Dry Cleaner: Your Smile Can Make You Money!

SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. [...]

Dry Cleaners: How To Get A Google Places Reviews

Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 [...]

Dry Cleaners: Google Places Update

Google Places, formally known as Google Local and formally known before that as Google Maps. Google has changed this services’ name 3 times in the last couple of years. Google Places is the most effective Internet advertising medium you can use and it’s FREE!  You can pay for parts of it, but essentially it’s free. [...]

Dry Cleaner: Do You Play The “Blame Game”?

Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the [...]

Bootstrapping: The Dry Cleaner Way

The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done.  Here is Guy’s bootstrapping article… [...]

Dry Cleaners: Creative Mailings

Watch this video and you’ll get some great ideas for creative and effective mailings to get route customers for your dry cleaning business:

Dry Cleaner Couponing – Good or Bad?

Watch this video and decide for yourself.