Tag Archive | "dry cleaning advertising"

Why Brochures Don’t Work

Monday, October 31, 2016

2 Comments

1. They scream out “This is a sales message.” And you know this as well as I do: once someone tries to sell you something, you pull back and refuse to listen. Have you seen the cartoon with General Patton in the middle of a war? A salesman comes up to him with a box […]

Continue reading...

How To Find Success In The Dry Cleaning Business

Saturday, April 9, 2016

0 Comments

First of all, let’s define success. I think success is all about lifestyle. There are those that make lots of money, but they are stuck with the golden handcuffs of working for someone else. You and I work for ourselves. We don’t answer to anybody or anyone. We can take off anytime we want without […]

Continue reading...

Find Out The ONLY 2 Ways To Build A Concentrated Residential Route!

Monday, March 14, 2016

7 Comments

There are many, many ways to get route customers. There’s your website, PPC, blogging, flyers, mailers, referral programs, your van, coupons, converting at the counter, newspaper, radio, TV, Cable, door hangers, telemarketing (in some parts of the country), newsletter, celebrity endorsement, ValPak (shared mailings), EDDM, new mover mailers, sell a coupon book, fundraising, postcards, post-it’s, […]

Continue reading...

How To Use “More Than Money Back” GUARANTEES To Get & Keep Customers!

Wednesday, October 14, 2015

0 Comments

And I’m not talking about those “wimpy” limited guarantees either. I’m talking about GUARANTEES with some pizzazz and bite to them. The primary purpose of a GUARANTEE is to take away the risk of doing business with your dry cleaner. You goal is to pave the way for hesitant prospective customers to easily start doing […]

Continue reading...

EDDM

Tuesday, July 14, 2015

1 Comment

How To Use EDDM To Market Your Dry Cleaners! Every Door Direct Mail –USPS   If you don’t know anything about it, EDDM (Every Door Direct Mail) is a way to mail to postal routes very CHEAP! The going rate right now is about 18.5 cents per mailing piece. EDDM is great for marketing your route […]

Continue reading...

Are You Personally Creating & Writing Your Dry Cleaner’s Advertising?

Tuesday, December 16, 2014

0 Comments

If you’re not, you should learn. You know better than anyone else what you’re customers are looking for. Writing good ads, PPC, brochures and sales letters isn’t really that difficult.  Once you understand the basics, you’ll be able to put them together quickly and effectively. The first thing I want you to do is to […]

Continue reading...

How To Stay Ahead Of Your Competition –All The Time

Tuesday, May 20, 2014

1 Comment

Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up to and check-mating them to maintain their own share of business. Unfortunately, most of us don’t do this. Here […]

Continue reading...

Disney-ize Your Dry Cleaner

Friday, March 14, 2014

0 Comments

What would your dry cleaner look like if you took a bunch of business ideas from Walt Disney and his team? I’m sure it would revolutionize it! Why don’t you give it a try. I just got back form a trip to Disney World. I went in thinking how a dry cleaner could use Walt’s […]

Continue reading...

7 Skill Sets You MUST Have (Or Develop) To Be Really Successful As A Dry Cleaner!

Wednesday, February 19, 2014

3 Comments

You must master these skills. They can be learned. They have nothing to do with dry cleaning. Let’s get going. Surprisingly, none of these skills have anything to do with how to press a shirt or how to fix one of your machines. In fact, if you know how to do these things and can’t […]

Continue reading...

What Do You Want To Accomplish In 2014 With Your Residential Delivery Route?

Tuesday, December 17, 2013

0 Comments

Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more route customers? Whatever you want to do, I’ll give you some great ideas in this article. First of […]

Continue reading...