Tag Archive | "dry cleaning advertising"

“Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt

Thursday, May 10, 2012

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Friday QuoteLesson This is a good one. Do you control you or does some other person, company, circumstance or whatever? Are you in control of who you are, what you do and what you stand for? I am. I decided a long time ago that it was my fault. If I succeed, it’s my fault. [...]

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Filling In Your Route With Customers

Friday, April 27, 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s [...]

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Groupon: Yes or No For Dry Cleaners

Monday, February 20, 2012

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 Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re [...]

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“The Riskiest Thing Is To Take No Risks!”

Saturday, February 11, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered [...]

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What Did I Learn From Steve Jobs

Thursday, November 3, 2011

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As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]

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Do You Have A Big Bold Guarantee?

Thursday, August 18, 2011

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If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]

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Dry Cleaners: Simple Ideas For Your Website

Friday, December 31, 2010

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Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!

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Your Personal Credo

Thursday, December 23, 2010

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What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1)     I never make excuses. It’s my fault, good or bad. 2)     I constantly strive to increase [...]

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Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?

Thursday, December 16, 2010

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It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]

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Does Your Dry Cleaning Business Have A USP?

Thursday, December 16, 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]

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