Tag Archive | "dry cleaners"

Are You Actively Converting Your Counter Customers To Route Customers?

Wednesday, August 18, 2010


First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, […]

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My Graveyard Of Marketing & Advertising Ideas

Friday, July 23, 2010


I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to […]

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What Can You Do During Those Slow Weeks?

Tuesday, July 6, 2010


Is this 4th of July week one of your slowest? It’s mine. Christmas week is another slow week. But I don’t mind. Why? Because this gives me a chance to rest and reflect on what I need to do to make this slow week what my best week is now. So what do you have […]

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Dry Cleaners: Another Van Design–Mine!

Friday, July 2, 2010


Here’s another dry cleaner van design. It’s mine. One the back as you can see, there is a number you can call to find out more. It’s 585-234-4400. Call it and find out what I say. You should automate your marketing like I do so that everything is consistent. The sales message is always the […]

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Face It, You’re In Sales

Tuesday, December 22, 2009


Face it–you’re in sales!  You’re a business owner. You own a dry cleaners.  It’s all about getting customers in your door (or in your vans for that matter). You’re not going to make it big if you think you’re not a salesperson. Sales make the world go around. You should be focusing your time on […]

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Most Of My Businesses Have Failed!!

Saturday, November 21, 2009


I have a confession to make.  I HAVE STARTED 33 BUSINESSES IN MY 30 YEARS OF BUILDING BUSINESSES and most of them didn’t make it (or what other people would call “failures”). Either I got started selling whatever it was and people weren’t buying it, so I stopped.  Or I ran it for a while […]

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