Tag Archive | "dry cleaners"

Are You Actively Converting Your Counter Customers To Route Customers?

Wednesday, August 18, 2010

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First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, […]

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My Graveyard Of Marketing & Advertising Ideas

Friday, July 23, 2010

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I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to […]

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What Can You Do During Those Slow Weeks?

Tuesday, July 6, 2010

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Is this 4th of July week one of your slowest? It’s mine. Christmas week is another slow week. But I don’t mind. Why? Because this gives me a chance to rest and reflect on what I need to do to make this slow week what my best week is now. So what do you have […]

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Dry Cleaners: Another Van Design–Mine!

Friday, July 2, 2010

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Here’s another dry cleaner van design. It’s mine. One the back as you can see, there is a number you can call to find out more. It’s 585-234-4400. Call it and find out what I say. You should automate your marketing like I do so that everything is consistent. The sales message is always the […]

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Face It, You’re In Sales

Tuesday, December 22, 2009

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Face it–you’re in sales!  You’re a business owner. You own a dry cleaners.  It’s all about getting customers in your door (or in your vans for that matter). You’re not going to make it big if you think you’re not a salesperson. Sales make the world go around. You should be focusing your time on […]

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Most Of My Businesses Have Failed!!

Saturday, November 21, 2009

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I have a confession to make.  I HAVE STARTED 33 BUSINESSES IN MY 30 YEARS OF BUILDING BUSINESSES and most of them didn’t make it (or what other people would call “failures”). Either I got started selling whatever it was and people weren’t buying it, so I stopped.  Or I ran it for a while […]

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