Tag Archive | "dry cleaners business"

What Is Your Irresistable Offer?

Tuesday, January 17, 2012

2 Comments

First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make […]

Continue reading...

Are You Doing Business With The Right Kind Of Customer

Friday, January 13, 2012

18 Comments

This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess […]

Continue reading...

Do You Have A Big Bold Guarantee?

Thursday, August 18, 2011

2 Comments

If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and […]

Continue reading...

Google Places: How To Get 16 Postive Reviews

Tuesday, April 5, 2011

0 Comments

This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As […]

Continue reading...

Have You Ever Hit Rock Bottom? I Did.

Tuesday, February 1, 2011

9 Comments

My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my […]

Continue reading...

The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers

Monday, January 31, 2011

3 Comments

If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can […]

Continue reading...

Is Your Head Screwed On Straight? Mine Wasn’t! What Can You Do If It’s Not?

Thursday, December 16, 2010

0 Comments

It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. […]

Continue reading...

Article In Cleaner & Launderer October 2010

Wednesday, November 10, 2010

0 Comments

Download PDF of article here.

Continue reading...

Dry Cleaner: Your Smile Can Make You Money!

Monday, October 25, 2010

1 Comment

SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, […]

Continue reading...

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

Monday, October 18, 2010

2 Comments

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. […]

Continue reading...