Tag Archive | "dry cleaners business"

How To Get 52% More Counter Customers WITHOUT Breaking The Bank

Monday, October 17, 2016

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  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

Monday, April 21, 2014

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And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

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7 Skill Sets You MUST Have (Or Develop) To Be Really Successful As A Dry Cleaner!

Wednesday, February 19, 2014

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You must master these skills. They can be learned. They have nothing to do with dry cleaning. Let’s get going. Surprisingly, none of these skills have anything to do with how to press a shirt or how to fix one of your machines. In fact, if you know how to do these things and can’t […]

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How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

Friday, November 15, 2013

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What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

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How To Get Consistent Referrals With A Referral Rewards Program.

Saturday, October 26, 2013

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You can’t just hope you’re going to get referrals. You’ve got to put together a plan and to orchestrate them. You’ve got to have a Referral Rewards Program in place. Referred customers are better customers than those that come in through an advertisement. They are referred by an existing customer that is very happy with […]

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Don’t Be Boring In Your Dry Cleaning Business!

Wednesday, January 16, 2013

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Do you like boring? I don’t either. Get the boring out of your dry cleaning business NOW! Think about the businesses that make you excited to do business with them? They put you in a buying mood, don’t they? What can you do to your dry cleaning business to make it exciting and entertaining? What […]

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How Much Are You Willing To Pay For A Route Customer? Counter Customer?

Thursday, November 15, 2012

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And how do you base your decision on what to pay for a customer? Or are you WAG’ing* it? Let’s say that I’m in the business of selling dry cleaning customers. And you want 30 route customers per month and 75 counter customers per month. What would you be willing to pay to get those […]

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Personality Marketing Extreme

Sunday, August 5, 2012

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As you know, I promote using your personality in the marketing of your dry cleaners. What are some ways you can do that? First, put your picture in everything including all your advertising, all your correspondence, all your emails and everything you can think of. Shooting video with your personality tells your customers and future […]

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Filling In Your Route With Customers

Friday, April 27, 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s […]

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Done Is Better Than Perfect

Friday, February 3, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better […]

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