Tag Archive | "dry cleaners association"

Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

Thursday, January 14, 2016

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Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

Monday, April 21, 2014

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And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

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What Do You Want To Accomplish In 2014 With Your Residential Delivery Route?

Tuesday, December 17, 2013

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Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more route customers? Whatever you want to do, I’ll give you some great ideas in this article. First of […]

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How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

Friday, November 15, 2013

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What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

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“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” ― Andy Rooney

Friday, August 23, 2013

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You are so fortunate. I’m fortunate. Why are we? We own a dry cleaning business. We’re in the arena of life. When you think about it, you can learn most everything you need to know in life by owning a business. I’ve been in the arena 33 times. That’s right, I’ve started 33 businesses. And […]

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“Never Stop Learning.” – Anonymous

Friday, May 4, 2012

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This is your Friday QuoteLesson Most college graduates think that once they’re done with college, they’re done learning. Not the case as you and I both know. It’s where the learning is just really beginning. Try to remember what you learned up until graduation from college (I didn’t graduate, so I have to remember up […]

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Filling In Your Route With Customers

Friday, April 27, 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s […]

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Groupon: Yes or No For Dry Cleaners

Monday, February 20, 2012

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 Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re […]

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“The Riskiest Thing Is To Take No Risks!”

Saturday, February 11, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered […]

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What Is Your Irresistable Offer?

Tuesday, January 17, 2012

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First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make […]

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