Dry Cleaning Marketing

Does Your Dry Cleaning Business Have A USP?

Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]

Article In Cleaner & Launderer October 2010

Download PDF of article here.

November 2010 Article In Cleaner & Launderer

Dry Cleaner: Your Smile Can Make You Money!

SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. [...]

Dry Cleaners: How To Get A Google Places Reviews

Take a look at all these reviews I got on Google Places: See some more reviews. Click below: http://maps.google.com/maps/place?hl=en&pws=0&prmd=ivm&um=1&ie=UTF-8&q=dry+cleaners&fb=1&hq=dry+cleaners&hnear=Pittsford,+NY+14534&cid=5977273516269785201&ei=LgG0TO3HEMWKswaDlt20CA&sa=X&oi=local_result&ct=result&resnum=4&ved=0CC4QnQIwAw You can do this too! I sent an email to all my customers (hopefully you’re gathering their emails) asking them to post a review on Google Places. I told them I would give them a $5 [...]

Dry Cleaner Creative Financing

One of my member’s, Kris Anderson of Greener Dry Cleaner in Sydney, Australia, sent me a story of how he purchased a dry cleaner with NO money down and how he made $115,000 within a year. Owning your own dry cleaner is the only way to go. Mostly for the simple reason you get to [...]

Dry Cleaner: Do You Play The “Blame Game”?

Do you know what the “blame game” is? It’s blaming circumstances, others, the weather, the economic climate, the market, your prospects and anything else you can think of for your misfortune. The ONLY thing to blame for your misfortune is YOU!! Get over it. You are to blame for all the misfortune… and also the [...]

Dry Cleaners: Do You Use Direct Response Marketing?

What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]

Bootstrapping: The Dry Cleaner Way

The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done.  Here is Guy’s bootstrapping article… [...]