This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...Tuesday, January 17, 2012
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]
Continue reading...Friday, January 13, 2012
This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess [...]
Continue reading...Thursday, November 3, 2011
As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]
Continue reading...Thursday, August 18, 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...Tuesday, April 5, 2011
This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As [...]
Continue reading...Friday, February 4, 2011
You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]
Continue reading...Tuesday, February 1, 2011
My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]
Continue reading...Monday, January 31, 2011
If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]
Continue reading...Friday, December 31, 2010
Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!
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Friday, February 3, 2012
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