Tag Archive | "dry cleaner marketing"

Done Is Better Than Perfect

Friday, February 3, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]

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What Is Your Irresistable Offer?

Tuesday, January 17, 2012

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First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]

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Are You Doing Business With The Right Kind Of Customer

Friday, January 13, 2012

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This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess [...]

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What Did I Learn From Steve Jobs

Thursday, November 3, 2011

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As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]

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Do You Have A Big Bold Guarantee?

Thursday, August 18, 2011

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If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]

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Google Places: How To Get 16 Postive Reviews

Tuesday, April 5, 2011

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This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As [...]

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Are You Doing All That You Can For Your Dry Cleaning Business?

Friday, February 4, 2011

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You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]

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Have You Ever Hit Rock Bottom? I Did.

Tuesday, February 1, 2011

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My latest and greatest business just failed. I couldn’t get off the couch. I was spending the last of my kid’s communion money. All my savings was gone. My credit cards were maxed out. My house was being repossessed by the bank. And I was $200,000 in debt from money I borrowed to keep my [...]

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The Magic Numbers are 3/45 In Keeping Dry Cleaning Customers

Monday, January 31, 2011

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If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]

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Dry Cleaners: Simple Ideas For Your Website

Friday, December 31, 2010

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Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!

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