Tag Archive | "dry cleaner franchise"

How To Stay Ahead Of Your Competition –All The Time

Tuesday, May 20, 2014

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Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up to and check-mating them to maintain their own share of business. Unfortunately, most of us don’t do this. Here […]

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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

Monday, April 21, 2014

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And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

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What Do You Want To Accomplish In 2014 With Your Residential Delivery Route?

Tuesday, December 17, 2013

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Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more route customers? Whatever you want to do, I’ll give you some great ideas in this article. First of […]

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How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

Friday, November 15, 2013

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What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

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“Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt

Thursday, May 10, 2012

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Friday QuoteLesson This is a good one. Do you control you or does some other person, company, circumstance or whatever? Are you in control of who you are, what you do and what you stand for? I am. I decided a long time ago that it was my fault. If I succeed, it’s my fault. […]

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Filling In Your Route With Customers

Friday, April 27, 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s […]

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Groupon: Yes or No For Dry Cleaners

Monday, February 20, 2012

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 Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re […]

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“The Riskiest Thing Is To Take No Risks!”

Saturday, February 11, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered […]

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Done Is Better Than Perfect

Friday, February 3, 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better […]

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Do You Have A Big Bold Guarantee?

Thursday, August 18, 2011

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If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and […]

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