This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...Thursday, August 18, 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...Friday, February 4, 2011
You might think you are, but you’re probably not. “Don’t tell me Greg that I’m not.” You’re probably keeping very busy, but busy on the wrong things. Are you working “in” your dry cleaning business, or “on” your dry cleaning business. Working in your business are tasks like, pressing, driving the van, counter work, fixing [...]
Continue reading...Monday, January 31, 2011
If you’ve got a storefront, it’s easy to get a first time customer, but how easy to have that same customer coming back 3 times in the next 45 days? It’s not that easy! Have you figured out what percentage of your new customers return a second and third time? Having this basic information can [...]
Continue reading...Friday, December 31, 2010
Watch this video of a Google engineer as he explains some simple things you can do with your website. Happy New Year!!
Continue reading...Thursday, December 23, 2010
What is your personal credo? What do you stand for? What set of rules do you live by? Here is 15 of a 100 of my “Personal Credo” statements: I agree to the following CREDO for my beliefs: 1) I never make excuses. It’s my fault, good or bad. 2) I constantly strive to increase [...]
Continue reading...Thursday, December 16, 2010
It’s not easy being a dry cleaning business owner today. The economy sucks. Your employee’s are wieners’ and complain all the time. Your customers aren’t always happy. And with all of this, you are expected to put on a smiling face for all—all of the time. First of all, congratulations on being a business owner. [...]
Continue reading...Thursday, December 16, 2010
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes how your dry cleaning business is unique. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]
Continue reading...Wednesday, November 10, 2010
Download PDF of article here.
Continue reading...Monday, October 25, 2010
SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]
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Friday, February 3, 2012
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