Tag Archive | "dry cleaner advertising"
Live Now! You’re Dead For A Very Long Time.
-Bob Perks, 78 year old caddie at The Old Course in St. Andrews, Scotland Bob’s wife died of cancer 8 years ago. He retired from his job and started caddying at The Old Course. He said that it keeps him out of the house and he gets to meet all kinds of interesting people. And [...]
Continue reading...“Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
Thursday, May 10, 2012
Friday QuoteLesson This is a good one. Do you control you or does some other person, company, circumstance or whatever? Are you in control of who you are, what you do and what you stand for? I am. I decided a long time ago that it was my fault. If I succeed, it’s my fault. [...]
Continue reading...Filling In Your Route With Customers
Friday, April 27, 2012
What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s [...]
Continue reading...Groupon: Yes or No For Dry Cleaners
Monday, February 20, 2012
Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re [...]
Continue reading...“The Riskiest Thing Is To Take No Risks!”
Saturday, February 11, 2012
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered [...]
Continue reading...Done Is Better Than Perfect
Friday, February 3, 2012
This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday, one of these QuoteLessons, go to FamousLifeQuotes.org, my pet project. I got this quote from Mark Zuckerburg, the founder of Facebook. It’s amazing that someone so young follows this mantra. I’ve followed it myself for 30 years. It’s better [...]
Continue reading...What Is Your Irresistable Offer?
Tuesday, January 17, 2012
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]
Continue reading...What Did I Learn From Steve Jobs
Thursday, November 3, 2011
As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]
Continue reading...Do You Have A Big Bold Guarantee?
Thursday, August 18, 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...Google Places: How To Get 16 Postive Reviews
Tuesday, April 5, 2011
This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As [...]
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- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Are You The CMO Of Your Dry Cleaning Business?
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don't Canablize It!
- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
Friday, May 18, 2012
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