Tag Archive | "dry cleaner advertising"

Why Brochures Don’t Work

Monday, October 31, 2016

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1. They scream out “This is a sales message.” And you know this as well as I do: once someone tries to sell you something, you pull back and refuse to listen. Have you seen the cartoon with General Patton in the middle of a war? A salesman comes up to him with a box […]

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How To Get 52% More Counter Customers WITHOUT Breaking The Bank

Monday, October 17, 2016

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  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

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Live By Price / Die By Price

Tuesday, August 16, 2016

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YOU’RE NOT CHARGING ENOUGH! How do I know that? Because EVERY Dry Cleaner can charge more. I don’t care if you charge $77 to get a suit cleaned and you’re a Couture Dry Cleaner, you can raise your prices and your customers won’t blink an eye—especially your customers. EVERY Dry Cleaner can raise their prices. […]

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What Is Your Biggest Customer Service Problem?  

Wednesday, July 13, 2016

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Problem is not a word I like to use. I like to say, “opportunity” or “challenge”, but I’m saying PROBLEM here so that there is no mistake in what I’m asking you. What is your Biggest Customer Service Problem at the counter, on the phone, or from your delivery guy (and I mean you ladies […]

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“Live Now! You’re Dead For A $#@%ing Long Time.”

Thursday, June 23, 2016

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Quote by: Bob Perks, 78 year old caddie at The Old Course in St. Andrews, Scotland I wrote this 7 years ago to my membership: Bob’s wife died of cancer 10 years ago. He retired from his job and started caddying at The Old Course. He said that it keeps him out of the house and […]

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Find Out The ONLY 2 Ways To Build A Concentrated Residential Route!

Monday, March 14, 2016

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There are many, many ways to get route customers. There’s your website, PPC, blogging, flyers, mailers, referral programs, your van, coupons, converting at the counter, newspaper, radio, TV, Cable, door hangers, telemarketing (in some parts of the country), newsletter, celebrity endorsement, ValPak (shared mailings), EDDM, new mover mailers, sell a coupon book, fundraising, postcards, post-it’s, […]

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Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

Thursday, January 14, 2016

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Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

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10 Business Building Tools For Your Dry Cleaning Business!

Wednesday, December 23, 2015

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Who should be taking care of the marketing of your dry cleaning business? Should you pass it off to one of your employees? How about an advertising agency? Or your Valpak rep? You the owner should be orchestrating all of your marketing and advertising—NO one else! This is the most important job you have in […]

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How To Use “More Than Money Back” GUARANTEES To Get & Keep Customers!

Wednesday, October 14, 2015

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And I’m not talking about those “wimpy” limited guarantees either. I’m talking about GUARANTEES with some pizzazz and bite to them. The primary purpose of a GUARANTEE is to take away the risk of doing business with your dry cleaner. You goal is to pave the way for hesitant prospective customers to easily start doing […]

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The Five Key Principles For Maximizing Referrals & Customer Retention!

Tuesday, September 1, 2015

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These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]

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