Dry Cleaning Marketing

Do you treat your dry cleaning business’s marketing like the spammers on the Internet do?

Most dry cleaners do. What do I mean by that?

I mean that you have no rhyme or reason with any or all of the marketing you do. The yellow page rep comes in and you buy an ad. The Val-Pak rep comes in and you decide to try it. The local newspaper comes in and you place an ad. You get a call from one of those Internet companies and you pay them $79/month to get a listing.

What are you doing? I’ll tell you what your doing–your wasting your MONEY!

You should have a very simple, one page marketing plan that outlines what you’re going to do this week, next week, next month and throughout the year.  If you don’t have a plan, you will fail miserably. You’re like a ship without a rudder floating wherever the waves will take you.
What should you do?  There are many things you can do.

The very first thing I would do is convert your counter customers to route customers. Why?

Because if you don’t, some dry cleaning route operator will swoop up all those customers around your store. I talk to dry cleaners every day and they’re calling me and asking me what to do when this happens. I tell them to convert at the counter and get your ass out there in the natural area around your store and start getting route customers.

If you don’t do this one simple thing, some other dry cleaner will. This is what I teach my members to do–go out and get route customers around the dry cleaners in the best parts of town (hopefully it’s not your store).  Put together a program for your counter people and reward them for converting your customers to the route.

Get rid of the “Spam” approach in your dry cleaning business and get on the right kind of marketing right away!