Sell Your Dry Cleaning Customers Something Else!

Tue, Jun 22, 2010

dry cleaning business

Rent Out Rug Doctors & Deliver Them To Your Customers Home

You have a customer that you’ve spent a lot of time and money to acquire.  They are doing business with you because they trust you.  If they trust you—the most important thing in your relationship—they will buy whatever you have to sell.

In my own dry cleaning pick-up and delivery business I finally sold my customers something else after 7 years of doing of being in business. I was thinking about starting a house cleaning business to add to my income.  I did a couple of inserts in my bills.  Within two months, the house cleaning business was generating as much profit as the dry cleaning business. Who knew?

Why did this happen?  Those customers of mine trust me.  A big part of the house cleaning business is trusting someone enough to let them in your house.  I overcame that.  I’ve also recommended painters, landscapers and a bunch of other home contractors that have brought in thousands of dollars over the years.  You will have the customers, now you just have to think of other things to sell them.

I know lend out Rug Doctors. Here is the email I sent out the first time that brought in 7 people that wanted their rugs cleaned:

Dear ~Contact.FirstName~,

I’m trying an experiment–renting out rug doctors and
delivering them to your door, so you WON’T  have to go down
to the store and schlepp it all the way home and back.

I only have one to give out.

Here’s the deal:

$75 bucks includes usage of rug doctor cleaning machine
and all the soap you’ll need including the pet urine stain
remover and the heavy traffic stain remover.

If you’re a Mon/Thurs customer, you can have it from
Mon to Thurs OR Thurs to Mon–3 whole days to clean
all those dirty rugs in your house.

And if your a Tues/Fri customer, the same deal.

I’ve only got one of these, so the first one to hit reply gets it
this week.

And $25 of the $75 bucks is going to my family charity, the
“Joe Colosi Cup.” We raise money for scholarships for kids
that are college bound that play golf. They have to write us
an essay on how golf has impacted their personal life.

So if you’re interest, hit reply and we’ll deliver the Rug Doctor
to your door on the route day you tell us.

Make it a sunny week,
Greg

This little email was a big hit. The one rug doctor I have is ALWAYS out now. I’m going to get a second one. I predict that this little idea will yield me an extra $15,000 net profit per year. And it’s an automatic profit. The emails are automatic and my route drivers are automatic. It’s runs like a well oiled machine. Try it. It’s simple. You just gotta pull the trigger!

What else can you sell to your existing customer base?

Don’t be afraid to sell something else to them.

 

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9 Responses to “Sell Your Dry Cleaning Customers Something Else!”

  1. James Says:

    Where did you get the rug cleaners…..did you rent them or buy them?

  2. Greg Says:

    James–I buy them. You can go online and find them for about $5-600. Start with just one and see how it goes. Let me know how you make out?

  3. Ricky Says:

    Hi Greg, i actually own a dry clean plant and was thinking of buying one rug doctor machine and renting it out at my store. I was wondering how you are doing with renting it out up to this date. I’m nervous about pulling the trigger lol. thanks

  4. Greg Says:

    Ricky,

    It’s a no brainer for my route business. We deliver it and we pick it up for one low price of $60 and that includes all the chemicals.

    I have all my customers emails and they’re on a regular emailing program. My rug doctor is always out. It’s all in the marketing.

    If you have it in the store, they still have to lug it out to their car and lug it in the house and lug it back to you. I know it works with the route, but don’t know with a store.

    I hope I helped.

    Best,
    Greg

  5. Ricky Says:

    Thanks Greg, i went ahead and ordered one rug doctor. Will let you know how it goes….

  6. GOULYET Says:

    when I go for Dry Clean pickup & delivery I meet people asking me about carpet cleaning.
    I don’t know if I should get one of these RUG DR & start collecting carpets to clean @ my place…

  7. Greg Says:

    I rent out a Rug Doctor and it stays out all the time. I also clean area rugs too. I farm that out. You’ve got your customers trust, so you can sell them anything. This is a great idea.

  8. Michael Says:

    Hi Greg,
    That’s a great idea to rent out your Rug Doctor to route customers. How do you purchase the chemicals? Do you buy them by the case directly from the Rug Doctor Company?


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