I Just Bought Allan Katz’s Dry Cleaning Marketing Company

Fri, Apr 23, 2010

Advertising

Watch this video and find out what this is all about.

Down below is that link to get the LOWEST price you’ve every seen and will ever see with Allan’s Ultimate Marketing System for dry cleaners:

http://nodoorknockingroutemagic.com/uploads/KatzUltimateSalesLetter_-_Katz_List.pdf

Hope you become a part of the Colosi Group!

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15 Responses to “I Just Bought Allan Katz’s Dry Cleaning Marketing Company”

  1. Ross Cosimano Says:

    I recently bought MARKETING MADE EASY from Katz. Is there a major difference that would support buying this book?
    Ross Cosimano

  2. Greg Says:

    Yes Ross. This system is specifically for the dry cleaner that has a retail store. Allan’s Ultimate System has template after template of advertising that you can use to get customers into your store. And then I can show you how to keep them coming back time and time again. If after getting it, you don’t think it’s worth it, you can get your money back. Best. Greg

  3. manny Says:

    After reading some of the comments posted, it sounds really good, i just sold my dry cleaning store to jump into going mobile. i think in my area there is a huge market for it and surrounding areas. Greg how many times a week should one customer be offered service?

  4. Greg Says:

    Most of my members offer either a Monday/Thursday route or a Tuesday/Friday route. This way you have two pick up days and two delivery days. I hope this helped. Thanks for asking this question.

  5. Kevin Says:

    Hello Greg do you find it better to offer your customers Just a weekly sign-up service or a will call also? I fear that most customers will only sign-up for a Will Call Only in their skepticism in using a new service.

  6. Kevin Says:

    Would this kind of business work better if I offered a dedicated next day pickup and delivery service instead of a Mon/Thurs or Tues/Fri?

  7. Greg Says:

    Kevin–that’s a really good question–one that I tested about 4 years ago. In my market it did not make a difference. I don’t have lots of delivery competition. I have members in very competitive markets and they offer next day delivery and they’ve told me that it makes a difference. My route customers like the convenience of having two pick-up days and two delivery days. Thanks.

  8. Derek Says:

    Greg. I have been on your mailing list for what seems like months now. I have yet to purchase, though I am interested in your system (as well as the Katz system). These both are guaranteed? As a young manager of 5 stores and multiple routes, I would like to work with you closely – in order to really amp up my business!

    Derek

  9. Greg Says:

    Derek–of course they are guaranteed!! Everything I have has a 90-Day “For Whatever Reason You Want To Return” Guarantee. I look forward to working with you.

  10. Greg Says:

    Depends on what your competition is doing. If you have to offer next day to be different than them, do it! If not, I found that I get more business with Mon/Thurs and Tues/Fri because I have two pick-up and two delivery days.

  11. Greg Says:

    I go by their house every Mon/Thur or Tues/Fri if they are on that route. When they don’t consistently have dirty clothes, we change them to “Will Call.” We found that this works best for us. We also (and this is critical) call them EVERY week to remind them of their pick-up day. You can use Voiceshot.com to automate this for you. Your volume will automatically go up 20% when you do this. Thanks for commenting.

  12. Ardis Clements Says:

    Robocalls like those from services like Voiceshot.com are illegal unless you have WRITTEN and SIGNED permission on file from your customer.

    http://www.ftc.gov/opa/2008/08/tsr.shtm

    ‘Specifically, the TSR amendments adopted by the Commission and announced today:

    Expressly prohibit telemarketing sales calls that deliver prerecorded messages, whether answered in person by a consumer or by an answering machine or voicemail service, unless the seller has previously obtained the recipient’s signed, written agreement to receive such calls;’

    How many customers does one tick off with browbeating them into leaving an order via robocall telephone call.

  13. Greg Says:

    Ardis–it’s illegal IF you’re selling them something. These are reminder calls for routes. We don’t try to sell them anything, we just remind them of their pick up day. And when you remind them, my members tell me that their sales for that day go up an average of 20%. And we have figured out a way so that your route customers actually like getting the calls from their dry cleaner. How? Each week we include a different positive quote! And on top of all of that, we get signed permission as a part of the new route customer sign up process. That’s for selling them something. Thanks for your very good question.

  14. Ardis Clements Says:

    In my opinin, and in my experience, such calls are its crossing the line. While YOU may consider the call informational, many of the customers consider them a sales call.

    ‘The amendments will not affect consumers’ ability to continue to receive calls that deliver purely “informational” prerecorded messages – notifying recipients, for example, that their flight has been cancelled, that they have a service appointment, or similar messages. Such purely “informational” calls are not covered by the TSR because they do not attempt to sell the called party any goods or services.’

    Are you selling dry cleaning, or are you selling service appointments to pick up and deliver dry cleaning? I suspect many customers would consider that you are selling dry cleaning services, thus, crossing the legal line. I’d check with a lawyer because the per call fine is immense.

  15. Mark Esposito Says:

    Ardis, I think your missing the point here.

    The people that this message goes out to are customers already and have also signed to say that they do not mind receiving reminder telephone calls that you (the mobile dry cleaner operator) will be in their area the next day.

    You are not selling anything, you are just reminding.

    Kind regards,

    Mark
    Cleaners East London


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