A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

Mon, Oct 18, 2010

Advertising, Dry Cleaning Marketing

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas.

Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. I like to explain how you can use your business card to get brand new route customers for your delivery business, but first take a look at my card:

$100 Biz Card Outside

As you can see, my business card looks like a few real $100 bills folded. The first thing this card does is to create curiosity because the person you’ve given this to has never seen anything like this before. They’re going to open it up immediately. And when they open it up, the first line is your offer, “$10 FREE Dry Cleaning Just To Try My Delivery Service Out!”

All advertising you do should start with a headline, even a business card! And all advertising you do should have an offer. I turned my headline into the offer—$10 FREE…

The next line is my USP (Unique Selling Proposition), “FREE Pick-Up / Next Day Delivery.” And then I closed with my call to action: “Call 234-4400 to get your $10 in FREE Dry Cleaning.”

Don’t forget to include your picture. People want to do business with other people, not some faceless corporation. You picture gives them an idea of the kind of person you are.

This small little business card has all the elements of a successful advertisement. The only thing it is missing is a deadline.  Here’s what you could do about the deadline: You could hand write that you’ll give them another $5 in free dry cleaning if they act by a certain date. And then you write that date on your card and give it to them.

$100 Bill Biz Card Inside

This business card won’t get thrown away. The first thing your prospective route customer is going to do is show it to a bunch of people to see what their reactions are going to be. This unusual business card is starting to create a little buzz and some word of mouth advertising. Don’t be surprised if you get some calls from the friends of the person you gave the card to.  And you might even give a few cards to everyone you meet and ask them to pass them along to their friends that do dry cleaning.

This might seem a little bit cheesy to you, but this is how you get route customers—you’ve got to ask for them.  You can’t just sit around and hope that someone is going to sign up for your route, you’ve got to go out and get those customers.

Gone are the days of setting up your route and people start calling you. You’ve got lots of competitors, not only drop stores and plants, but other dry cleaner delivery businesses. You’ve got to take advantage of every opportunity to get your message out, and this is another opportunity in your arsenal.  And once it’s set up, it’s set up for life.

Most business cards are blah, blah, blah. They start with a big logo, the name of a dry cleaner, an address and phone number. Those kinds of business cards don’t say anything. The only thing they do is feed your ego. They don’t offer your prospective route customer anything to try your route ($10 in free dry cleaning). They don’t tell them to call you (Call 234-4400 to get …). And they don’t let them know the kind of person you are either (your picture).  They are boring and they are the cards that every business uses. If you want to be different (and you should want to be different) to set yourself apart from all the other dry cleaners out there, this business card is one way you can do it.

You can find out more about this $100 bill business card at: www.foldovermoneycards.com

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2 Responses to “A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!”

  1. Dr. Carney Says:

    Hey Greg,
    Quick question before I purchase the Katz system. Is that the same one you’re offering? If it is, I’ll get it today. Thanks.
    Dr. Carney

  2. Greg Says:

    Yes Dr. Carney, it’s the EXACT same one. The latest version of Alan’s system. It will ship tomorrow USPS 2-3 Day Priority. Thanks and I look forward to working with you.

    Go here and find out: https://gjc956.infusionsoft.com/saleform/nathnirw

    Greg Colosi

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