Dry Cleaner: Your Smile Can Make You Money!

Mon, Oct 25, 2010

Advertising, Dry Cleaning Marketing

Why your picture could make a difference!

My buddie Jerry Guisto. What a smile! Use your personality.

Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, not companies. Some of the big branding and marketing may disagree, but for small businesses customers are still looking for the personal touch. – DryCleaning & Laundry Institute

We at the Colosi “No Door Knocking” Group know that this “smiling picture” thing works without fail. I suggest to all my members to throw their personality into all parts of their dry cleaning business which includes to put your smiling face on all of your advertising.

When I get a new member and he doesn’t want to put his picture on his advertising, it fails miserably. After I convince him to go ahead and include his picture, the advertising is a success.

Why is this? I can only guess that people want to do business with other people, not a big faceless corporation. And when they get a feel for the kind of person you are, they are more inclined to do business with you.

So, get in front of the camera, have a picture taken and get it on all of the advertising you do!!

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One Response to “Dry Cleaner: Your Smile Can Make You Money!”

  1. Greg Says:


    My program works in many countries beside the United States and Canada including Mexico, Australia, UK, and Africa. People are people and they respond to advertising all the same way. You’ll have to adjust some of the wording in my programs to fit your country. But the basis will be the same. You’ll know instinctively what to change.

    And I back up my program with a 90-Day Guarantee. In the US, dry cleaners ask me if it will work in their part of the country because we are different. The Canadian dry cleaners said the same thing. And all the other dry cleaners in the other countries I mentions said the same thing.

    So it’ up to you to give it a try. That’s all I can do. I’ll give you your money back if it doesn’t work. Who else will give you a guarantee like that? No one.

    I look forward to working with you if you decide to come on board.

    To boatloads of customers,
    Greg Colosi

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