Comments for Dry Cleaning Marketing

Comment on Dry Cleaning Book by Solacole

Solacole — Sat, 21 Jan 2012 12:02:09 +0000

How do I buy your book, Amazon account is not available in Nigeria.
Thanks.

Comment on What Is Your Irresistable Offer? by Greg

Greg — Wed, 18 Jan 2012 12:22:00 +0000

Cole,

Looks like you gave us your info and you’re getting the free report on how to get route customers. Let me know if you got it.

Thanks,
Greg

Comment on What Is Your Irresistable Offer? by Solacole

Solacole — Wed, 18 Jan 2012 08:49:33 +0000

Hi Greg,

Thanks for you touching and aggressive mails on dry cleaning business.
Am about to start my business having bought some of the items required.
Kindly give me details of materials/report etc with cost implication.
Thanks.

Regards,
Cole.

Comment on Are You Doing Business With The Right Kind Of Customer by Greg

Greg — Tue, 17 Jan 2012 16:00:29 +0000

Jim,

RAISE YOUR PRICES NOW!! Nobody will even notice. The only thing you’ll notice is more money in your pocket every week. It’s a “no brainer.” Look at the other comments.

Try a small price increase of only 1% or 2% to get your feet wet. You won’t lose any customers. And then in a few months do it again. And so on.

Greg

Comment on Are You Doing Business With The Right Kind Of Customer by jim

jim — Mon, 16 Jan 2012 17:01:34 +0000

Hi Greg,
Me and my wife have struggled with this question for 2 years now. We definitely want to raise prices but are scared of what might happen. We are a high quality cleaner and have increased business 100% since we took over 3 years ago and don’t wish to lose that momentum. My wife thinks we will ruin our business or open the doors for a discounter if we raise prices, I think the customers will see value and still do business with us, what suggestions to you have to back up your consensus to raise prices?
Jim Athanas

Comment on Are You Doing Business With The Right Kind Of Customer by Greg

Greg — Fri, 13 Jan 2012 23:33:54 +0000

Bob,

If you have a route, your customers won’t even notice your price increase. All they care about is your reliability and your quality. If you’re a store, it takes a little more guts in your situation to raise prices, but when you do, your competitors will to. I’d go to $2.29 to start with. With 30 cents more profit per shirt, you can afford to lose a few of those shirt customers (and you probably won’t). Have the guts to be the first one to start this revolution in your area.

Greg

Comment on Are You Doing Business With The Right Kind Of Customer by Greg

Greg — Fri, 13 Jan 2012 23:29:33 +0000

Lon,

I like your quote of “running your business instead of the business running you.” You are right on track!

Greg

Comment on Are You Doing Business With The Right Kind Of Customer by Lon

Lon — Fri, 13 Jan 2012 22:59:53 +0000

They can charge these prices because they have moved to the front instead of following in the rear. Been preaching this for years. Selling the sizzle as I say means doing it right and showing the difference. Everyone has a car b but a Lexus and a ford are miles apart. Another story about waking up, running your business instead of the business running you. Maybe less customers but much more profit.

Lon Morris
Intex Distributors
Austin, texas

Comment on Are You Doing Business With The Right Kind Of Customer by Bob

Bob — Fri, 13 Jan 2012 15:27:50 +0000

How do you guys get away with charging $4.00 – $6.25 for a laudered shirt? I am in an afluent area in New Jersey and charge $1.99 with 6 other dry cleaners within 1/2 mile charging less!

Comment on Are You Doing Business With The Right Kind Of Customer by Greg

Greg — Fri, 13 Jan 2012 13:37:07 +0000

Mike,

What gave you the guts to start doing this 3 years ago? And this is about when the recession hit, right.

My hat is off to you. You will survive and strive in the dry cleaning industry.

Greg