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EDDM

14. July 2015

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How To Use EDDM To Market Your Dry Cleaners! Every Door Direct Mail –USPS   If you don’t know anything about it, EDDM (Every Door Direct Mail) is a way to mail to postal routes very CHEAP! The going rate right now is about 18.5 cents per mailing piece. EDDM is great for marketing your route […]

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17 Ways To Make Your Phone Ring With Route Customers

18. March 2015

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Take one or two of these ideas and put them to use in your dry cleaning business and see what happens. The more ways you can get route customers, the better. Having only one marketing method is dangerous. If you have 4 or 5 ways to get customers and have them on autopilot, you’re on […]

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5 Eye-Opening Ideas About Customer Service You Ought To Know!

16. March 2015

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If properly handled, some customer service situations can not only keep a customer, but also turn him or her into a raving fan. And you know what raving fans do? They blabber all about your business to their neighbors, friends and family. And you and I both know that referred customers are the best kind […]

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Are You Personally Creating & Writing Your Dry Cleaner’s Advertising?

16. December 2014

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If you’re not, you should learn. You know better than anyone else what you’re customers are looking for. Writing good ads, PPC, brochures and sales letters isn’t really that difficult.  Once you understand the basics, you’ll be able to put them together quickly and effectively. The first thing I want you to do is to […]

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How Routes, Customer Service, and Dry Cleaning Lockers Will Improve Sales

11. October 2014

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Growing and servicing your route customers, locker customers and even counter service is the best investment you can make in your dry cleaning business. If you think they are NOT, you better get with it! Now, when I talk about investing in your business, investing in getting new customers is more important than investing in […]

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How To Stay Ahead Of Your Competition –All The Time

20. May 2014

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Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up to and check-mating them to maintain their own share of business. Unfortunately, most of us don’t do this. Here […]

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Disney-ize Your Dry Cleaner

14. March 2014

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What would your dry cleaner look like if you took a bunch of business ideas from Walt Disney and his team? I’m sure it would revolutionize it! Why don’t you give it a try. I just got back form a trip to Disney World. I went in thinking how a dry cleaner could use Walt’s […]

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7 Skill Sets You MUST Have (Or Develop) To Be Really Successful As A Dry Cleaner!

19. February 2014

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You must master these skills. They can be learned. They have nothing to do with dry cleaning. Let’s get going. Surprisingly, none of these skills have anything to do with how to press a shirt or how to fix one of your machines. In fact, if you know how to do these things and can’t […]

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What Do You Want To Accomplish In 2014 With Your Residential Delivery Route?

17. December 2013

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Maybe you just want to start a delivery route? Or maybe you want to expand your not-so-good current route? Or maybe you really want to “kick it up” on your already successful route with tons of more route customers? Whatever you want to do, I’ll give you some great ideas in this article. First of […]

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How A Marketing Calendar Can Make You Money In Your Dry Cleaning Business.

15. November 2013

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What if you knew exactly what promotions you were doing month in and month out? And you even knew that your emails, newsletter, flyers (attached to outgoing dry cleaning), blog posts, texts, newsletter stuffers and reminder voice calls were all synced with the same consistent message? What do most dry cleaners do? Most of us […]

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