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Do You Have A Big Bold Guarantee?
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...How Can Your Name Get Your Dry Cleaners New Customers?
23. July 2011
Are you thinking about changing your name? Or are you starting a route business and want to name it? Or like me, changing everything to maximize personality marketing and search engine marketing (see this stuff towards the end of this post, you’ll love it)? With everything I’ve learned in my 31 years of starting and [...]
Continue reading...I Was Rejected!
21. June 2011
I was recently rejected by the golf company FootJoy. It’s been a while since I was rejected. I’ve been on a roll with only success. I used to be rejected everyday. Well, this brought me back to my roots and I’m getting back to basics. This was not a good feeling, but a needed feeling [...]
Continue reading...7 Step Follow Up Plan
15. June 2011
Once You Get A Route Customer, How Do You Follow Up To Make Sure They Stay With You? You Can Use My “7-STEP FOLLOW UP PLAN” How do you do that? Here is what my successful members do to ensure over 92% return with their routes and 76% return to their stores. It’s easy, but [...]
Continue reading...I Found $2 Grand
17. May 2011
I’m Italian. We stash money for rainy (or better yet, sunny) days. Sometimes we forget where we stash the cash. I lost 30 pounds and I’m trying on a suit that I haven’t worn in 3 or 4 years. I notice a lump in the left inside pocket. I put my hand in their and [...]
Continue reading...Are You Afraid To Raise Your Prices?
30. April 2011
I was. So were a bunch of my members until I explained it this way: First of all, let’s see what raising your prices (in this down economy) would mean to your pocket. Remember, there is no expense to this. All of the price increase ends up immediately in your pocket. If you raise your [...]
Continue reading...Congratulations To Member Arik Levy, Laundry Locker
7. April 2011
Colosi member Arik Levey of the Laundry Locker is featured in the Chase Credit Card ads. I found this one today in the New York Times in the business section. Congratulations Arik!!
Continue reading...Google Places: How To Get 16 Postive Reviews
5. April 2011
This post was written by member David Whitehurst. It talks about how to get positive reviews with Google, Yelp, and the other review sites. Take his advice and get some reviews fast. I mailed my monthly newsletter last Saturday with a request for customers to review my business on Google, Yelp and Angie’s List. As [...]
Continue reading...How To Write A Press Release
29. March 2011
Do you know how to write a press release? If you don’t, you’re in luck. I just wrote one for Dan Forster, a member of the Colosi group. Take a look at it. You can double click on the press release above to make it bigger. I’ve also included a template that you can use [...]
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- Are You Afraid To Raise Your Prices?
- Are You Doing Business With The Right Kind Of Customer
- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Are You The CMO Of Your Dry Cleaning Business?
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don't Canablize It!
- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
18. August 2011
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