Archive | Dry Cleaning Marketing RSS feed for this section

Why Brochures Don’t Work

31. October 2016

2 Comments

1. They scream out “This is a sales message.” And you know this as well as I do: once someone tries to sell you something, you pull back and refuse to listen. Have you seen the cartoon with General Patton in the middle of a war? A salesman comes up to him with a box […]

Continue reading...

How To Get 52% More Counter Customers WITHOUT Breaking The Bank

17. October 2016

0 Comments

  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

Continue reading...

Eye Contact – Store Marketing

28. June 2016

0 Comments

How important do you think it is to have eye contact with your customer within 10 seconds of them entering the store? I hope you thought it was very important–because it is! Have you ever walked into a retail store and all the sales reps were talking to someone? And this one you walked in, […]

Continue reading...

How To Keep Your Counter & Route Customers & Getting Them To Spend More With Your Dry Cleaning Business!

11. May 2016

2 Comments

Every counter and route customer represents hundreds if not thousands of dollars in potential revenue, referrals, and lifetime value, so that ONE lost customer starts to look pretty damn important. It’s 5X as hard to get a new customer as it is keeping one. So what can you do to keep your valuable customers from […]

Continue reading...

How To Find Success In The Dry Cleaning Business

9. April 2016

0 Comments

First of all, let’s define success. I think success is all about lifestyle. There are those that make lots of money, but they are stuck with the golden handcuffs of working for someone else. You and I work for ourselves. We don’t answer to anybody or anyone. We can take off anytime we want without […]

Continue reading...

Find Out The ONLY 2 Ways To Build A Concentrated Residential Route!

14. March 2016

7 Comments

There are many, many ways to get route customers. There’s your website, PPC, blogging, flyers, mailers, referral programs, your van, coupons, converting at the counter, newspaper, radio, TV, Cable, door hangers, telemarketing (in some parts of the country), newsletter, celebrity endorsement, ValPak (shared mailings), EDDM, new mover mailers, sell a coupon book, fundraising, postcards, post-it’s, […]

Continue reading...

Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

14. January 2016

0 Comments

Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

Continue reading...

10 Business Building Tools For Your Dry Cleaning Business!

23. December 2015

6 Comments

Who should be taking care of the marketing of your dry cleaning business? Should you pass it off to one of your employees? How about an advertising agency? Or your Valpak rep? You the owner should be orchestrating all of your marketing and advertising—NO one else! This is the most important job you have in […]

Continue reading...

How To Use “More Than Money Back” GUARANTEES To Get & Keep Customers!

14. October 2015

0 Comments

And I’m not talking about those “wimpy” limited guarantees either. I’m talking about GUARANTEES with some pizzazz and bite to them. The primary purpose of a GUARANTEE is to take away the risk of doing business with your dry cleaner. You goal is to pave the way for hesitant prospective customers to easily start doing […]

Continue reading...

The Five Key Principles For Maximizing Referrals & Customer Retention!

1. September 2015

2 Comments

These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]

Continue reading...