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Filling In Your Route With Customers

27. April 2012

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What shape is your route in? Do you have 5% of the available households? Or better yet (and really good) 10%? Or do you have a “Micky Mouse” route? A route that two in this track of 1000 houses and one way over 2 miles down the street? If you’ve got one of these, it’s [...]

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Groupon: Yes or No For Dry Cleaners

20. February 2012

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 Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business? I have the benefit of my membership trying Groupon and giving me their feedback. Some were good, most were not. BUT, I will outline the perfect situation to give Groupon a try under YOUR strict guidelines. First of all, if you’re [...]

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Your Ideal Customer

15. February 2012

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With my membership, I do three group coaching calls every month. Each time we cover a different marketing topic. This week’s topic is one you should not miss. That’s why I’m letting you listen in. Let me know below in the comments section what you thought of this call. You gotta listen to this coaching [...]

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“The Riskiest Thing Is To Take No Risks!”

11. February 2012

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This is the Friday QuoteLesson. If you’d like a quote delivered every day and on Friday one of these QuoteLessons, go to FamousLifeQuotes.org and get signed up. This is my pet project. I’ve seen this authored by many in one form or another, so I don’t have an author. The Facebook guy has this plastered [...]

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What Is Your Irresistable Offer?

17. January 2012

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First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]

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Bernie From South Joisey

13. January 2012

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This email came in from one of my members: After 12 years in business where I was still a one man operation. I have been with the Colosi group for almost 2 years and have 4 bag droppers. Next week I am out of the van and I become a marketer. I start training a [...]

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12 Things Happy People Do Differently

13. December 2011

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You’ll love this article, I did! Go here and get it: 12 Things Happy People Do Differently!

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What Did I Learn From Steve Jobs

3. November 2011

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As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]

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The world of achievement has always belonged to the optimist. – J. Harold Wilkins

28. October 2011

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This is inspiration Friday! What other way is there to be? Would you rather be a pessimist? What will that get you? Being a pessimist will get you no where. I’ve never met a pessimist I liked. I never met a pessimist that had a successful business. You might not be a pessimist, but you [...]

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Everyone Who Got Where He Is Had To Begin Where He Was. – Robert Louis Stevenson

19. August 2011

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This is inspiration Friday. I’m going to start inspiring you on Fridays to challenge you to reach further than you ever have with your dry cleaning business. And what I’m going to do is pick an inspiring quote and write about it. How does that sound? And I’d love your comments.   I’m sure you’ve [...]

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