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What Is Your Irresistable Offer?
First of all—what is an irresistible offer? An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry cleaning prospect or customer (if you’re selling them something). It has to be so incredibly exciting that it captures the attention of your potential customers. You want to make [...]
Continue reading...Bernie From South Joisey
13. January 2012
This email came in from one of my members: After 12 years in business where I was still a one man operation. I have been with the Colosi group for almost 2 years and have 4 bag droppers. Next week I am out of the van and I become a marketer. I start training a [...]
Continue reading...12 Things Happy People Do Differently
13. December 2011
You’ll love this article, I did! Go here and get it: 12 Things Happy People Do Differently!
Continue reading...What Did I Learn From Steve Jobs
3. November 2011
As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]
Continue reading...The world of achievement has always belonged to the optimist. – J. Harold Wilkins
28. October 2011
This is inspiration Friday! What other way is there to be? Would you rather be a pessimist? What will that get you? Being a pessimist will get you no where. I’ve never met a pessimist I liked. I never met a pessimist that had a successful business. You might not be a pessimist, but you [...]
Continue reading...Everyone Who Got Where He Is Had To Begin Where He Was. – Robert Louis Stevenson
19. August 2011
This is inspiration Friday. I’m going to start inspiring you on Fridays to challenge you to reach further than you ever have with your dry cleaning business. And what I’m going to do is pick an inspiring quote and write about it. How does that sound? And I’d love your comments. I’m sure you’ve [...]
Continue reading...Do You Have A Big Bold Guarantee?
18. August 2011
If Not, You’re Letting New Customers Slip Through Your Hands That’s right. You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should be guaranteeing everything you do. And I don’t mean the… “I-Guarantee-My-Work-Guarantee,” either. That’s what most every dry cleaning business does. It’s so over used and [...]
Continue reading...How Can Your Name Get Your Dry Cleaners New Customers?
23. July 2011
Are you thinking about changing your name? Or are you starting a route business and want to name it? Or like me, changing everything to maximize personality marketing and search engine marketing (see this stuff towards the end of this post, you’ll love it)? With everything I’ve learned in my 31 years of starting and [...]
Continue reading...I Was Rejected!
21. June 2011
I was recently rejected by the golf company FootJoy. It’s been a while since I was rejected. I’ve been on a roll with only success. I used to be rejected everyday. Well, this brought me back to my roots and I’m getting back to basics. This was not a good feeling, but a needed feeling [...]
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- Greg: Cole, Looks like you gave us your info and you're...
- Solacole: Hi Greg, Thanks for you touching and aggressive...
- Greg: Jim, RAISE YOUR PRICES NOW!! Nobody will even not...
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- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
- Are You Doing Business With The Right Kind Of Customer
- 12 Things Happy People Do Differently
- What Did I Learn From Steve Jobs
- The world of achievement has always belonged to the optimist. – J. Harold Wilkins
- Everyone Who Got Where He Is Had To Begin Where He Was. – Robert Louis Stevenson
- Do You Have A Big Bold Guarantee?
- How Can Your Name Get Your Dry Cleaners New Customers?
17. January 2012
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