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Always Make Your Customers Feel Like The Most Important Person In The World!

13. July 2010

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It doesn’t matter if they’re your biggest or smallest customers.  The smallest one should be treated like the biggest one.  Why?  Why not?  And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately.  You should […]

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Should I Wrap My Dry Cleaning Van?

29. June 2010

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From one of my members, David Whitehurst of Champion Cleaners, Birmingham, AL: A friend of mine…and a customer…is in the direct marketing business. While I have never done any business with him, he has great ideas and insight into direct marketing. And we are all in that business with Greg’s program. This is an extract […]

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Sell Your Dry Cleaning Customers Something Else!

22. June 2010

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You have a customer that you’ve spent a lot of time and money to acquire.  They are doing business with you because they trust you.  If they trust you—the most important thing in your relationship—they will buy whatever you have to sell. In my own dry cleaning pick-up and delivery business I finally sold my […]

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Are You Spamming In Your Dry Cleaning Business?

26. March 2010

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Do you treat your dry cleaning business’s marketing like the spammers on the Internet do? Most dry cleaners do. What do I mean by that? I mean that you have no rhyme or reason with any or all of the marketing you do. The yellow page rep comes in and you buy an ad. The […]

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Get Your Dry Cleaning Customers Eating Out Of Your Hands Too!

9. March 2010

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Get your dry cleaning business customers eating out of your hands too–how? Most dry cleaners underestimate the value of their customer base. How do I know that? Because you only sell them dry cleaning and nothing else. Once you have a customer that loves and trusts you, you can sell them most anything. I have […]

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Dry Cleaning Business: Two Ways To Break Into Biz Office Route Delivery

15. February 2010

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There are two ways to approach “business offices” to get their employee’s as your route customers for your dry cleaning business. Both work. One takes lots of recruiting, training and motivating. The other can be done by a 13 year old kid or your grandmother. One you have to re-train constantly. The other is a […]

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How To Run A Profitable Dry Cleaning Business

10. January 2010

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Can You Make Your Dry Cleaning Business Really, Really Profitable? Yes you can! BUT!! You’ve got to change your focus from whatever your focusing on in your dry cleaning business and now focus on getting customers in your door. The days are gone where you could put up a drop store and people would flock […]

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