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Are You Doing Business With The Right Kind Of Customer
This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess [...]
Continue reading...Bootstrapping: The Dry Cleaner Way
3. September 2010
The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done. Here is Guy’s bootstrapping article… [...]
Continue reading...Are You The CMO Of Your Dry Cleaning Business?
21. July 2010
Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open [...]
Continue reading...Always Make Your Customers Feel Like The Most Important Person In The World!
13. July 2010
It doesn’t matter if they’re your biggest or smallest customers. The smallest one should be treated like the biggest one. Why? Why not? And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately. You should [...]
Continue reading...Should I Wrap My Dry Cleaning Van?
29. June 2010
From one of my members, David Whitehurst of Champion Cleaners, Birmingham, AL: A friend of mine…and a customer…is in the direct marketing business. While I have never done any business with him, he has great ideas and insight into direct marketing. And we are all in that business with Greg’s program. This is an extract [...]
Continue reading...Sell Your Dry Cleaning Customers Something Else!
22. June 2010
You have a customer that you’ve spent a lot of time and money to acquire. They are doing business with you because they trust you. If they trust you—the most important thing in your relationship—they will buy whatever you have to sell. In my own dry cleaning pick-up and delivery business I finally sold my [...]
Continue reading...Are You Spamming In Your Dry Cleaning Business?
26. March 2010
Do you treat your dry cleaning business’s marketing like the spammers on the Internet do? Most dry cleaners do. What do I mean by that? I mean that you have no rhyme or reason with any or all of the marketing you do. The yellow page rep comes in and you buy an ad. The [...]
Continue reading...Get Your Dry Cleaning Customers Eating Out Of Your Hands Too!
9. March 2010
Get your dry cleaning business customers eating out of your hands too–how? Most dry cleaners underestimate the value of their customer base. How do I know that? Because you only sell them dry cleaning and nothing else. Once you have a customer that loves and trusts you, you can sell them most anything. I have [...]
Continue reading...Dry Cleaning Business: Two Ways To Break Into Biz Office Route Delivery
15. February 2010
There are two ways to approach “business offices” to get their employee’s as your route customers for your dry cleaning business. Both work. One takes lots of recruiting, training and motivating. The other can be done by a 13 year old kid or your grandmother. One you have to re-train constantly. The other is a [...]
Continue reading...How To Run A Profitable Dry Cleaning Business
10. January 2010
Can You Make Your Dry Cleaning Business Really, Really Profitable? Yes you can! BUT!! You’ve got to change your focus from whatever your focusing on in your dry cleaning business and now focus on getting customers in your door. The days are gone where you could put up a drop store and people would flock [...]
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13. January 2012
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