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What Is Your Biggest Customer Service Problem?  

13. July 2016

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Problem is not a word I like to use. I like to say, “opportunity” or “challenge”, but I’m saying PROBLEM here so that there is no mistake in what I’m asking you. What is your Biggest Customer Service Problem at the counter, on the phone, or from your delivery guy (and I mean you ladies […]

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Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

14. January 2016

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Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

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Are You Personally Creating & Writing Your Dry Cleaner’s Advertising?

16. December 2014

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If you’re not, you should learn. You know better than anyone else what you’re customers are looking for. Writing good ads, PPC, brochures and sales letters isn’t really that difficult.  Once you understand the basics, you’ll be able to put them together quickly and effectively. The first thing I want you to do is to […]

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How Routes, Customer Service, and Dry Cleaning Lockers Will Improve Sales

11. October 2014

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Growing and servicing your route customers, locker customers and even counter service is the best investment you can make in your dry cleaning business. If you think they are NOT, you better get with it! Now, when I talk about investing in your business, investing in getting new customers is more important than investing in […]

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How To Stay Ahead Of Your Competition –All The Time

20. May 2014

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Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up to and check-mating them to maintain their own share of business. Unfortunately, most of us don’t do this. Here […]

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I Reprimanded A Priest. I Didn’t Return A Billionaire’s Calls. Find Out Why!

26. March 2013

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This post is on the power of an effective HEADLINE. All of your advertising should start with a headline and a sub-headline (just like this). What did the priest do that ticked me off? And why didn’t I call that billionaire back—twice? Keep reading! Let me tell you about the billionaire first and then the […]

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Beautiful Van Seat Covers For Dry Cleaners

11. June 2012

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As you might know, I’m a stickler for the inside and outside of my delivery van’s being clean and looking good. If you’re like most of us dry cleaners, your seats get worn out by going in and out of your van over 100 times a day. And it looks terrible then that happens. I […]

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Are You Doing Business With The Right Kind Of Customer

13. January 2012

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This was posted by member Kris Anderson in our membership forum. It’s a very important message I think you should pay close attention to. (Firstly I like to say thank you to all the great people who enjoy reading my blogs. Greg Colosi teaches us that we should all keep a “Success Journal”, I guess […]

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Bootstrapping: The Dry Cleaner Way

3. September 2010

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The Art of Bootstrapping – Guy Kawasaki I was going to write this, but Guy is saying most of what I’d like to say. Us dry cleaners are in a tough time now with the economy (I’m not), so you’ve got to conserve cash and bootstrapping is how it’s done.  Here is Guy’s bootstrapping article… […]

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Are You The CMO Of Your Dry Cleaning Business?

21. July 2010

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Are you the Chief Marketing Officer of your dry cleaning business? If you’re not, who is? You need that job filled and you’re the one who should be doing it. You’re NOT in the dry cleaning business, you’re in the marketing of your dry cleaning business. Gone are the days when you used to open […]

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