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Go Out & Steal All The Marketing Ideas You Can & Use Them. Not From Other Dry Cleaner’s—From Other Unrelated Businesses.

21. April 2014

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And I don’t want you to go out and plagiarize someone’s marketing word-for-word. Take from it what you think will work for your dry cleaning business and then give it a try. I’ve started 33 companies in my 35 years of business experience, 17 in the dry cleaning business. I know it’s a lot, but […]

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How To Get Consistent Referrals With A Referral Rewards Program.

26. October 2013

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You can’t just hope you’re going to get referrals. You’ve got to put together a plan and to orchestrate them. You’ve got to have a Referral Rewards Program in place. Referred customers are better customers than those that come in through an advertisement. They are referred by an existing customer that is very happy with […]

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I Reprimanded A Priest. I Didn’t Return A Billionaire’s Calls. Find Out Why!

26. March 2013

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This post is on the power of an effective HEADLINE. All of your advertising should start with a headline and a sub-headline (just like this). What did the priest do that ticked me off? And why didn’t I call that billionaire back—twice? Keep reading! Let me tell you about the billionaire first and then the […]

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Don’t Be Boring In Your Dry Cleaning Business!

16. January 2013

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Do you like boring? I don’t either. Get the boring out of your dry cleaning business NOW! Think about the businesses that make you excited to do business with them? They put you in a buying mood, don’t they? What can you do to your dry cleaning business to make it exciting and entertaining? What […]

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How Much Are You Willing To Pay For A Route Customer? Counter Customer?

15. November 2012

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And how do you base your decision on what to pay for a customer? Or are you WAG’ing* it? Let’s say that I’m in the business of selling dry cleaning customers. And you want 30 route customers per month and 75 counter customers per month. What would you be willing to pay to get those […]

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Personality Marketing Extreme

5. August 2012

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As you know, I promote using your personality in the marketing of your dry cleaners. What are some ways you can do that? First, put your picture in everything including all your advertising, all your correspondence, all your emails and everything you can think of. Shooting video with your personality tells your customers and future […]

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What Did I Learn From Steve Jobs

3. November 2011

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As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. […]

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Does Your Dry Cleaning Business Have A USP?

16. December 2010

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Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d […]

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Article In Cleaner & Launderer October 2010

10. November 2010

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Download PDF of article here.

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November 2010 Article In Cleaner & Launderer

9. November 2010

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