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My Graveyard Of Marketing & Advertising Ideas
I’d like to hear from you. What are the advertising and marketing ideas that you’ve tried over the years that have NOT worked? Before I give you some of mine, I must let you know that I was very successful in most of my previous 32 businesses (I know that’s a lot of businesses to [...]
Continue reading...How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don’t Canablize It!
20. July 2010
I don’t like (I actually hate) using dry cleaners coupons–do you? I don’t use them in my delivery business EXCEPT for getting customers. After my new customer uses their first coupon, they never, ever, see one again. Why? I don’t think price (as long as you’re not way out of the park) and coupons are [...]
Continue reading...Always Make Your Customers Feel Like The Most Important Person In The World!
13. July 2010
It doesn’t matter if they’re your biggest or smallest customers. The smallest one should be treated like the biggest one. Why? Why not? And you never know whom that small customer knows–it could be your “hugest” customer ever! How can you make your customer feel important? Respond to all their phone call immediately. You should [...]
Continue reading...Do Dry Cleaning Post Cards Work?
13. July 2010
First, let’s define what a working postcard campaign is and what is not. If your mailing costs you $100 and you net one really good route customer, one that generates $100/month in revenue for you, is that $100 to acquire that customer worth it? I’d say yes–wouldn’t you? Now, if you printed the dry cleaning [...]
Continue reading...As A Dry Cleaner, You MUST Learn Direct Response Marketing!
13. July 2010
What is direct response marketing? It’s not an ad without a way to contact you. Those ads are called institutional ads and they are for large companies like Coca Cola and American Express. You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]
Continue reading...What Can You Do During Those Slow Weeks?
6. July 2010
Is this 4th of July week one of your slowest? It’s mine. Christmas week is another slow week. But I don’t mind. Why? Because this gives me a chance to rest and reflect on what I need to do to make this slow week what my best week is now. So what do you have [...]
Continue reading...Did George Washington Chop Down A Cherry Tree?
3. July 2010
George Washington as a child, according to the writing of Mason Locke Weems, is believed to have chopped down a cherry tree. Is the tale legend or fact? Tradition has it that George Washington, America’s first president, chopped down a cherry tree in his youth. The incident may have been the concoction of an ex-parson [...]
Continue reading...Dry Cleaners: Another Van Design–Mine!
2. July 2010
Here’s another dry cleaner van design. It’s mine. One the back as you can see, there is a number you can call to find out more. It’s 585-234-4400. Call it and find out what I say. You should automate your marketing like I do so that everything is consistent. The sales message is always the [...]
Continue reading...Should I Wrap My Dry Cleaning Van?
29. June 2010
From one of my members, David Whitehurst of Champion Cleaners, Birmingham, AL: A friend of mine…and a customer…is in the direct marketing business. While I have never done any business with him, he has great ideas and insight into direct marketing. And we are all in that business with Greg’s program. This is an extract [...]
Continue reading...What Is Your Unique Selling Point or USP?
30. April 2010
Your Unique Selling Point is a precise statement of why your business is special. You’ve got to come up with a concise statement that describes your dry cleaning company’s uniqueness. It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d like to [...]
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- Are You Afraid To Raise Your Prices?
- Are You Doing Business With The Right Kind Of Customer
- How Can Your Name Get Your Dry Cleaners New Customers?
- Dry Cleaners: Simple Ideas For Your Website
- My Graveyard Of Marketing & Advertising Ideas
- Dry Cleaning Book
- Are You The CMO Of Your Dry Cleaning Business?
- I Feel Like Shit!
- Sell Your Dry Cleaning Customers Something Else!
- How To Use Dry Cleaners Coupons In Your Dry Cleaning Business So That You Don't Canablize It!
- Lon: Really like your blogg, for those who listen and h...
- Greg: James--that's a good idea, but unfortunately it wo...
- james: Greg, I plan to start a dry cleaning delivery serv...
- Jim Buchanan: Hi Greg, I agree as I have failed plenty. I enjoy...
- Solacole: Hi Greg, Thanks for that piece of excellence ad...
- Live Now! You’re Dead For A Very Long Time.
- “Are You A Thermometer Or A Thermostat?” – Eleanor Roosevelt
- “Never Stop Learning.” – Anonymous
- Filling In Your Route With Customers
- Groupon: Yes or No For Dry Cleaners
- Your Ideal Customer
- “The Riskiest Thing Is To Take No Risks!”
- Done Is Better Than Perfect
- What Is Your Irresistable Offer?
- Bernie From South Joisey
23. July 2010
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