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How To Get 52% More Counter Customers WITHOUT Breaking The Bank

17. October 2016

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  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

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Find Out The ONLY 2 Ways To Build A Concentrated Residential Route!

14. March 2016

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There are many, many ways to get route customers. There’s your website, PPC, blogging, flyers, mailers, referral programs, your van, coupons, converting at the counter, newspaper, radio, TV, Cable, door hangers, telemarketing (in some parts of the country), newsletter, celebrity endorsement, ValPak (shared mailings), EDDM, new mover mailers, sell a coupon book, fundraising, postcards, post-it’s, […]

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Are You A Salesperson? If Not, You Should Decide To Become One. Your Dry Cleaner Is Depending On It!

14. January 2016

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Like it or not, you’re in the business of selling. All business sell something. If you don’t like selling, or think it’s a necessary evil, you’re not going to reach your dry cleaner’s full potential. If you’re on the fence, you’ve got to look at selling differently. This is how I look at it: First […]

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How To Use “More Than Money Back” GUARANTEES To Get & Keep Customers!

14. October 2015

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And I’m not talking about those “wimpy” limited guarantees either. I’m talking about GUARANTEES with some pizzazz and bite to them. The primary purpose of a GUARANTEE is to take away the risk of doing business with your dry cleaner. You goal is to pave the way for hesitant prospective customers to easily start doing […]

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The Five Key Principles For Maximizing Referrals & Customer Retention!

1. September 2015

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These five key principles help you get referrals and keep your customers. It costs you five times as much to get a new customer as to keep one. So you might as well take good care of the ones you have. And while you’re taking care of them, you might as well get some referrals. […]

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EDDM

14. July 2015

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How To Use EDDM To Market Your Dry Cleaners! Every Door Direct Mail –USPS   If you don’t know anything about it, EDDM (Every Door Direct Mail) is a way to mail to postal routes very CHEAP! The going rate right now is about 18.5 cents per mailing piece. EDDM is great for marketing your route […]

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17 Ways To Make Your Phone Ring With Route Customers

18. March 2015

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Take one or two of these ideas and put them to use in your dry cleaning business and see what happens. The more ways you can get route customers, the better. Having only one marketing method is dangerous. If you have 4 or 5 ways to get customers and have them on autopilot, you’re on […]

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Are You Personally Creating & Writing Your Dry Cleaner’s Advertising?

16. December 2014

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If you’re not, you should learn. You know better than anyone else what you’re customers are looking for. Writing good ads, PPC, brochures and sales letters isn’t really that difficult.  Once you understand the basics, you’ll be able to put them together quickly and effectively. The first thing I want you to do is to […]

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Dry Cleaning Lockr Press Release

18. August 2014

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ANNOUNCING…GREG COLOSI’S DRY CLEANING LOCKR SYSTEMS IS LOOKING FOR DRY CLEANERS THAT WANT TO GET INTO THE EXPLODING DRY CLEANING LOCKER BUSINESS. Rochester, NY – Greg Colosi, a well-known and respected dry cleaning marketing consultant and father of the “NO Door Knocking” Route Program is introducing a new locker system for getting apartment and condo buildings on […]

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How To Stay Ahead Of Your Competition –All The Time

20. May 2014

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Do you know exactly what your competitors are up to? Do you know all their pricing? Do you know what they’re planning next? Every business is in the business of both monitoring what competitors are up to and check-mating them to maintain their own share of business. Unfortunately, most of us don’t do this. Here […]

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