Dry Cleaning Marketing

What Did I Learn From Steve Jobs

As you probably know, Steve Jobs biography came out last week–all 600+ pages of it. I finished reading it a few days ago and his ideas have been floating around in my head and I’ve come up with 5 of his principles that I think you and I could use in our dry cleaning businesses. [...]

Does Your Dry Cleaning Business Have A USP?

Your Unique Selling Point is a precise statement of why your business is special.  You’ve got to come up with a concise statement that describes how your dry cleaning business is unique.  It should answer the question of why I (being the consumer) should do business with you and not one of your competitors. I’d [...]

Article In Cleaner & Launderer October 2010

Download PDF of article here.

November 2010 Article In Cleaner & Launderer

Dry Cleaner: Your Smile Can Make You Money!

SMILE FOR THE CAMERA Why your picture could make a difference! Do you hate having your picture taken? Are you never satisfied with your smile? That shouldn’t stop you from putting your grinning face on your marketing materials. And your employees shining smiles will work wonders, too. Why? Generally, people like dealing with other people, [...]

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card!

A Simple Route Customer Generating Idea You Might Be Overlooking—Your Business Card! Today I’d like to share an often-overlooked dry cleaner marketing idea that can bring in route customers if you model your next business card after these ideas. Most dry cleaners (and most businesses) don’t take advantage of the power of their business card. [...]

Dry Cleaners: Do You Use Direct Response Marketing?

What is direct response marketing?  It’s not an ad without a way to contact you.  Those ads are called institutional ads and they are for large companies like Coca Cola and American Express.  You want your ad to move someone to call a phone number, fill out a form on your website or mail something [...]

Dry Cleaners: Creative Mailings

Watch this video and you’ll get some great ideas for creative and effective mailings to get route customers for your dry cleaning business:

Dry Cleaner Couponing – Good or Bad?

Watch this video and decide for yourself.

Are You Actively Converting Your Counter Customers To Route Customers?

First of all, what is the purpose of converting and why would you do it? You convert because a route customer will spend more money every month and stay with you much longer than a counter customer. This is a fact! I hear it all the time from my members. So if you don’t convert, [...]