Archive | October, 2016

Why Brochures Don’t Work

31. October 2016


1. They scream out “This is a sales message.” And you know this as well as I do: once someone tries to sell you something, you pull back and refuse to listen. Have you seen the cartoon with General Patton in the middle of a war? A salesman comes up to him with a box […]

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How To Get 52% More Counter Customers WITHOUT Breaking The Bank

17. October 2016


  What can you do to get and keep counter customers? Most Dry Cleaners—the average ones—keep 50% of those new customers that walk in their store to give them a try. What if you could give them an experience they’ve never had before at a Dry Cleaner? What if you could WITHOUT that much time […]

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